Copywriter

Global One; Cape Town; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A digital marketing agency is seeking an experienced Copywriter based in Cape Town, Western Cape. This role involves crafting persuasive and engaging content for various digital marketing campaigns. The ideal candidate should have at least three years of experience in writing for digital platforms, along with excellent communication skills and a grasp of SEO best practices. The Copywriter will collaborate closely with marketing teams to align messaging with brand goals and contribute to performance analytics.

Qualifications

• A minimum of 3 years' experience in writing for digital marketing campaigns.
• Excellent writing and communication skills.
• Strong understanding of persuasive messaging.

Responsibilities

• Create compelling and effective copy for marketing materials.
• Collaborate with the marketing team to align brand messaging.
• Use data to measure effectiveness of writing.

Skills

Writing for digital marketing campaigns

Creativity

Communication skills

SEO best practices

Independently meet deadlines

Job description

The Copywriter will be responsible for writing persuasive and engaging written content for digital marketing campaigns, including but not limited to website copy, ad copy, blog posts, email newsletters, and social media content. They will collaborate with the marketing team to develop an effective communications strategy that aligns with the brand's goals and drives conversions.

Requirements

• A minimum of 3 years' experience in writing for digital marketing campaigns
• Excellent writing and communication skills
• Creativity and a strong understanding of how to craft persuasive messaging
• Ability to work independently and meet deadlines
• Familiarity with SEO best practices

Responsibilities

• Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts
• Work closely with the marketing and creative teams to understand the companys brand and messaging, and create copy that aligns with the brand
• Use data and analytics to measure the effectiveness of writing, and make adjustments as needed
• Collaborate with other departments, such as product and sales, to create cohesive marketing materials
• Stay up-to-date on industry trends and best practices in marketing copywriting
• Conduct market and customer research to understand the target audience and create relevant and engaging copy
• Edit and proofread marketing materials to ensure accuracy and consistency
• Measure and report on the success of marketing materials, using metrics such as website traffic, email opens, and conversions
• Identify and resolve challenges and issues within the marketing copywriting process
• Attend industry events and conferences to build relationships and promote the company
• Provide training and support to team members on marketing copywriting best practices and tools
• Contribute to the development and continuous improvement of the companys marketing copywriting process