Content Marketing Specialist

Verteco; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A creative digital agency is seeking a Digital, Design, and Content Creator to design and produce engaging content that enhances brand visibility. The ideal candidate will develop high-quality multimedia content, understand South African market trends, and engage audiences across various platforms. Strong design skills, passion for storytelling, and familiarity with tools like Canva are essential. Experience in digital content creation and a relevant degree are preferred. This role demands creativity and the ability to work in a fast-paced environment.

Qualifications

• 3-5 years of experience in digital content creation, graphic design, or social media management.
• Developing high-quality multimedia content across various platforms.
• Ability to produce content in multiple South African languages.

Responsibilities

• Develop high-quality digital content tailored to specific audiences.
• Design visually appealing assets for branding materials.
• Monitor engagement and optimize content for various platforms.
• Implement digital marketing techniques to enhance content visibility.
• Work with diverse teams to align creative efforts with business goals.

Skills

Creative design

Storytelling abilities

Digital marketing trends understanding

Communication skills

SEO strategies

Content optimization

Education

Diploma or Degree in Digital Media, Graphic Design, or Marketing

Tools

Canva

Adobe

Google tools

LinkedIn

Job description

Key purpose: To design, and produce engaging digital content that enhances brand visibility, drives audience engagement, and supports marketing objectives. This role integrates creative design, content strategy, and digital marketing to ensure compelling storytelling across various platforms, aligning with the South African market trends and consumer behaviour.

What are we looking for?

We are seeking a creative, detail-oriented, and innovative Digital, Design, and Content Creator who can develop engaging content across multiple platforms. The ideal candidate should have a passion for design aesthetic, excellent storytelling abilities and an understanding of digital marketing trends.

Job Description

• Develop high-quality digital content, including graphics, videos, blogs, and social media posts, tailored to specific audiences/communities.
• Design visually appealing assets for websites, advertisements, and branding materials, ensuring cultural relevance.
• Create and schedule posts, monitor engagement, and optimize content for different platforms, including Facebook, Instagram, LinkedIn, and TikTok.
• Implement SEO strategies and digital marketing techniques to enhance content visibility, considering South African search trends.
• Strong verbal and written communication skills to convey ideas clearly and effectively across different mediums.
• Creative approach to overcoming challenges in content creation, design, and digital marketing.
• Ability to prioritize tasks, manage deadlines, and work efficiently in a fast-paced environment.
• Ensuring accuracy, consistency, and high-quality standards in all content produced.
• Willingness to adapt to new trends, technologies, and constructive feedback.
• Ability to work with diverse teams, contribute to a positive work culture, and align creative efforts with business goals.
• Understanding of South African audiences, cultural nuances, and local market trends to create relevant and impactful content.

Qualifications

Ideal:

• Diploma or Degree in Digital Media, Graphic Design, or Marketing

Experience

Ideal:

• 3-5 years of experience in digital content creation, graphic design, or social media management.
• Developing high-quality multimedia content across various platforms.
• Proficiency in design tools such as Canva.
• A strong collection of creative work showcasing design, content creation, and digital marketing skills.

Training

Ideal:

• Basic Graphic Design & Video Editing Skills
• Canva
• Linkedin
• Adobe
• Google

Knowledge

• Understanding of colour theory, typography, layout, and branding.
• Ability to craft engaging and persuasive digital content.
• Knowledge of search engine optimization, advertising, and audience targeting.
• Expertise in platform-specific best practices for Facebook, Instagram, LinkedIn, TikTok, and emerging digital spaces.
• Familiarity with tools like Canva.
• Understanding the South African consumer and diverse cultural influences.
• Ability to produce content in multiple South African languages for broader audience reach.