Consumer Brand Manager (Digital & Consumer-Focused)

Pro Tem; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A dynamic marketing firm is looking for a Consumer Brand Manager in Johannesburg. This role focuses on building brand equity through innovative, compliant marketing campaigns, emphasizing digital and consumer engagement. The ideal candidate will have 3–5 years of experience in consumer brand management within FMCG, showcasing proven results in brand launches. The position requires a degree in Marketing or a related field, and strong skills in digital marketing and campaign execution. Join a collaborative team committed to enhancing customer loyalty and market share.

Qualifications

• 3–5 years in consumer brand management, preferably in FMCG/OTC.
• Proven brand launch and growth success in digital marketing.
• A portfolio or case studies required to demonstrate results.

Responsibilities

• Develop consumer campaigns across digital, social, and traditional media.
• Map the consumer journey and identify loyalty-building interventions.
• Ensure all consumer marketing complies with SAHPRA and ASA codes.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

Main Purpose of Job

• The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
• This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars, social media, websites.
  • Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
  • Map the consumer journey and identify loyalty‑building interventions.
  • Execute in‑store activations, promotions, and partnerships with retail.
  • Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
  • Partner with the Rx Brand Manager to align HCP and consumer messaging.
  • Work with agencies, research firms, and creative vendors for execution.
• Compliance
• Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
• Additional : a portfolio or case studies required ( proof of results in execution )
• Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
• Behaviours: Creative, data-driven, adaptable, consumer‑centric, collaborative