CONCEPTUAL COPYWRITER – CAPE TOWN – WESTERN CAPE

Tych Business Solutions; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading creative agency in Cape Town seeks a Copywriter to craft engaging digital content. You will collaborate with teams to produce high-quality materials across various platforms. Ideal candidates have a strong foundation in digital writing with over 4 years of agency experience and a keen understanding of social media trends. This position offers an opportunity to showcase creativity and strategic thinking while working in a dynamic environment.

Qualifications

• Minimum 4 years working experience as a MW Copywriter in an Advertising Agency.
• Strong knowledge of social platforms and digital writing.
• Portfolio demonstrating TTL & Digital work.

Responsibilities

• Craft copy suited for social media formats.
• Collaborate with creative teams and internal stakeholders.
• Proofread copy to ensure quality control.

Skills

Digital Copywriting

Social Media Management

Creative Thinking

Time Management

Presentation Skills

Education

Tertiary qualification in Copywriting

Tools

Office365

Job description

Overview

The company is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance public services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes through our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and the company Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Responsibilities (but not limited to):

Craft copy that’s suited to social formats without sacrificing its quality

Work closely with the creative teams (i.e. designers, art directors etc.); share views and contribute constructively

Collaborate with the broader internal stakeholders to bring value and cohesion

Listen to understand the brief to ensure clarity before undertaking tasks and seek solutions

Understand the importance of on-brand writing and adapting different tone of voice for different clients

Work on small, medium and large projects and invested in final product

Understand relevant social media platforms and tools and understand the fundamentals of great content marketing

Ability to learn (quickly) the latest social media formats, trends and social behaviours of the audience to adapt work and ensure it is relevant

Appreciation of creative strategy and curiosity about how businesses work

Capable of presenting ideas and concepts articulately and confidently to the team

Able to practice cross-channel thinking and contribute creative solutions

Able to come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking work

Ability to advise juniors and offer support

Proofread copy to ensure there are no spelling/grammar/tonal errors

Provide relevant and reasonable feedback and give input

Strategic thinking, analyse situations and respond with solutions

Keep abreast of advertising trends within industry best practices

Qualifications / Requirements / Skills

• Tertiary qualification in Copywriting / Digital Copywriting
• Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.)
• Minimum 4 years working experience as a MW Copywriter in an Advertising Agency / Digital Advertising Agency
• TTL & Digital experience is essential (well versed in Digital)
• Sound knowledge and experience in digital writing, an interest in industry trends (i.e. Twitter spaces and the metaverse) and an understanding of principles and best practice
• Thorough understanding of social platforms and paid formats
• Own social account or regularly consumes social media and is familiar with TikTok or curious about it (beneficial)
• An excellent command of the English language (both verbal and written)
• Strong presentation skills
• Strong time management skills
• Strong multitasking skills (ability to work on multiple campaigns/briefs at any given time)
• Portfolio demonstrating TTL & Digital work

Personal Attributes:

• Team player with the ability to work independently
• Able to work under pressure
• Creative “out of the box” thinker
• Proactive
• Resilient
• Deadline driven
• Meticulous with attention to detail
• Other: Comfortable to work on-site and comfortable to work alcohol brands (if required)