Brand Manager

Greys Recruitment; Pinetown, Umlazi, Durban; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A retail company in Durban is seeking a creative and innovative Marketing Manager to develop marketing strategies that support sales growth and enhance brand awareness. The role requires 8-10 years of experience in brand management, excellent leadership, and communication skills. Responsibilities include managing marketing campaigns, stakeholder relations, and overseeing company communications. A degree in Marketing or Communications is essential, along with advanced skills in Microsoft Applications. The company offers a competitive remuneration package.

Benefits

Provident fund

Voluntary medical aid

Annual salary reviews

Qualifications

• Minimum 8-10 years in brand or consumer insights management.
• Good leadership skills in managing a marketing team.
• Self-starter with strategic thinking capability.

Responsibilities

• Develop a marketing strategy to support sales growth.
• Create and manage internal and external communication.
• Track and analyse the performance of advertising campaigns.

Skills

Marketing strategy development

Stakeholder management

Project management

Creative thinking

Analytical skills

Education

Degree in Marketing/BA Communications or equivalent

Tools

Microsoft Applications

Job description

Brand / Marketing Manager — Greys Recruitment • eThekwini Central (Durand / Pinetown / Umlazi), South Africa - KwaZulu Natal, ZA

We are looking for an exciting creative and innovative Marketing Manager to join our client in their busy Retail business in the Durban Region.

This position reports to the CEO.

Candidates with experience and willing to re-locate to Durban are welcome to apply.

Minimum Requirements

• Degree in Marketing/BA Communications or equivalent.
• 8-10 years in brand or consumer insights management with a clear understanding of brands and the marketing mix.
• Advanced skills in all Microsoft Applications.
• High degree of marketing and general business acumen with sound knowledge of the South African retail & wholesale environment.
• Good leadership skills and experience managing a marketing team.
• Results-driven with ability to run projects from beginning through to completion.
• Self-starter who can think strategically as well as implement operationally.
• Excellent stakeholder and relationship management.
• Strong research skills and ability to work well in cross-functional environments.
• Creative and innovative, out-of-the-box thinker.
• Excellent analytical skills and sound decision-making skills.
• Excellent interpersonal and communication skills to convey information effectively and influence others.
• Valid driver’s license and willingness to travel to stores.

Core Performance Areas

• Understand the retail market and product.
• Develop a marketing strategy to support company objectives in terms of sales growth, customer satisfaction, brand awareness, etc.
• Design and propose the annual marketing budget in line with the above, including costs and timelines agreed with each business head and signed off by the CEO.
• Manage company internal and external communication on behalf of the CEO.
• Develop company quarterly newsletter, design content, prepare for printing and ensure distribution to all staff within the group.
• Create awareness across the Group of its group values and behaviours.
• Develop a social media strategy and plan and execute all brand communications and media actions online and on social media platforms.
• Accountable for brand management and brand awareness, including design of branding for company property, apparel, trucks, vehicles, carrier bags, and packaging.
• Conduct competitor and customer insights analysis and make recommendations based on consumer insights.
• Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Group’s target market.
• Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives that drive sales, new business opportunities, and expand the customer footprint.
• Communicate with senior management and the executive on marketing initiatives and project metrics, as well as brainstorm fresh strategies.
• Responsible for all advertising across the Group and providing suggestions for new advertising mediums.
• Track and analyse the performance of advertising campaigns, manage marketing, and ensure that all marketing is in line with the brand identity.
• Upgrade and maintain the company website and promotions on the website.
• Manage the creation of instore marketing displays, digital and social media campaigns.
• Coordinate customer competitions and manage the customer database.
• Handle customer complaints and queries in a professional manner.
• Perform marketing audits on retail stores ensuring that marketing standards are aligned to company standards.
• Events management of all company social, corporate, and employee wellness functions.
• Lead and manage the marketing team.

Remuneration Package

• Benefits: Provident fund, medical aid is voluntary with a capped contribution from the company.
• Annual salary reviews and bonuses are discretionary and subject to the performance of the company.

How to Apply

Follow the link to our job seekers’ page: https://measuredability.com/jobs/. Search for the job title and click Apply to submit your CV.