Brand Manager RX (CNS)

Dr Reddy's Laboratories Limited; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading pharmaceutical company in Johannesburg is seeking a skilled Brand Manager to strategically grow its RX product portfolio. The ideal candidate will have at least 5 years of experience in brand management, particularly in pharma. This full-time position emphasizes increasing customer loyalty and implementing market strategies. Strong analytical skills, creativity, and the ability to work in cross-functional teams are essential. A relevant marketing degree is required, along with advanced proficiency in MS Excel, Word, and PowerPoint.

Qualifications

• Minimum 5 years experience in Brand Management within Pharma.
• Experience in managing CNS portfolio; 3 years overall brand management experience.
• Proven ability to work in cross functional teams.

Responsibilities

• Develop and implement innovative brand and market strategies.
• Ensure short, medium and long term sales and profit projections.
• Improve sales effectiveness of the sales force.

Skills

Digital Marketing

Market Research

Project Management

Product Development

P&L Management

Branding

Analysis Skills

Microsoft PowerPoint

Education

Relevant Marketing degree

Tools

MS Excel

MS Word

Job description

Overview

The job incumbent will be responsible for successfully growing the RX product portfolio through strategic marketing and achieve pre-determined sales and profit targets by :

• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Develop and implement innovative brand and market strategies for General Practitioners, Pharmacies and Specialists.
• Working with agencies on promotional items and advertising
• Improve product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
• Ensure short, medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Working with internal and external customers i.e. Synapse Sales Team, General Practitioners, Pharmacies and Specialists
• Management of listings in collaboration with KAM

Qualifications

• Experience in managing CNS portfolio; 3 years overall brand management experience
• Minimum 5 years experience in Brand Management within Pharma, ideally in RX
• Relevant Marketing degree
• Ability to work independently as well as collaboratively in a fast-paced, high-energy organization
• Commercial savviness
• Proven ability to work in cross functional teams
• Proven track record of success in previous and current position
• Excellent verbal and interpersonal skills with presentation and negotiation skills
• Excellent planning and organizing skills
• Self-motivated and able to work independently
• Results oriented and able to meet tight deadlines
• Tenacity in the face of challenging expectations
• Proven leadership skills in a functional role
• Advanced computer skills - MS Excel, Word and PowerPoint

Additional Information

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we're always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at Work :

Employment Type

Full-time

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Experience: years

Vacancy: 1