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Brand Manager (Pharmaceutical)

Human Accent

Gauteng

On-site

ZAR 600,000 - 800,000

Full time

6 days ago
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Job summary

A healthcare marketing firm is seeking an Rx Brand Manager to execute marketing strategies aimed at healthcare professionals. The successful candidate will manage detailing strategies, engage KOLs, and ensure compliance with industry regulations. A degree in Life Sciences or a related field and 3–5 years of relevant experience are required. Strong project management and analytical skills are essential.

Qualifications

  • 3–5 years’ experience managing Rx brands.
  • Detail-oriented with strategic and collaborative behaviours.

Responsibilities

  • Execute Rx marketing plans aligned with brand objectives.
  • Lead detailing strategy and manage HCP engagement.
  • Track and analyse script data and competitor activities.
  • Work closely with Sales, Medical, and Regulatory teams.
  • Ensure compliance with SAHPRA regulations.

Skills

KOL management
data analysis
clinical communication
strong project management

Education

Degree in Life Sciences, Pharmacy, or medically related field
Job description
Main Purpose of Job

The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.



Key Performance Areas


  • Doctor Marketing Strategy

    • Execute Rx marketing plans aligned with brand objectives.

    • Build strong clinical positioning with clear evidence-based claims.

    • Partner with Medical Affairs on compliance and scientific accuracy.



  • HCP Engagement

    • Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).

    • Organise CME/CPD events, advisory boards, and symposia.

    • Manage KOL relationships and advocacy development.

    • Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.



  • Insights & Market Intelligence

    • Track and analyse script data, competitor activities, and HCP feedback.

    • Use insights to refine campaigns and identify growth opportunities.

    • Translate Digital Detailing Insight reports into actionable strategies for detailing.



  • Cross-Functional Alignment

    • Work closely with Sales, Medical, and Regulatory to ensure seamless field execution.

    • Provide the Rx team with effective tools and training for brand messaging.



  • Compliance

    • Ensure all Rx activities adhere strictly to SAHPRA regulations and industry codes.





Minimum Requirements


  • Education: Degree in Life Sciences, Pharmacy, or medically related field.

  • Experience: 3–5 years’ experience managing Rx brands

  • Skills: KOL management, data analysis, clinical communication, strong project management.

  • Behaviours: Detail-oriented, strategic, collaborative, compliant, results-driven.



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