Main Purpose of Job
The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.
Key Performance Areas
- Doctor Marketing Strategy
- Execute Rx marketing plans aligned with brand objectives.
- Build strong clinical positioning with clear evidence-based claims.
- Partner with Medical Affairs on compliance and scientific accuracy.
- HCP Engagement
- Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).
- Organise CME/CPD events, advisory boards, and symposia.
- Manage KOL relationships and advocacy development.
- Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
- Insights & Market Intelligence
- Track and analyse script data, competitor activities, and HCP feedback.
- Use insights to refine campaigns and identify growth opportunities.
- Translate Digital Detailing Insight reports into actionable strategies for detailing.
- Cross-Functional Alignment
- Work closely with Sales, Medical, and Regulatory to ensure seamless field execution.
- Provide the Rx team with effective tools and training for brand messaging.
- Compliance
- Ensure all Rx activities adhere strictly to SAHPRA regulations and industry codes.
Minimum Requirements
- Education: Degree in Life Sciences, Pharmacy, or medically related field.
- Experience: 3–5 years’ experience managing Rx brands
- Skills: KOL management, data analysis, clinical communication, strong project management.
- Behaviours: Detail-oriented, strategic, collaborative, compliant, results-driven.
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