Brand Manager

Tower Group South Africa (PTY) Ltd; Durban; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A leading brand management company is seeking an experienced individual to oversee brand integrity and drive marketing strategies in Durban. The role requires a strong background in brand management, with at least 10 years' experience and a bachelor's degree in a relevant field. Responsibilities include developing sales strategies, managing budgets, and leading a team to ensure effective execution of marketing initiatives.

Qualifications

• 10+ years’ experience in brand management, preferably in footwear or apparel.
• Experience with South African retailers and industry contacts.
• Ability to lead and motivate staff.

Responsibilities

• Secure monthly retail sales reports and produce timely management reports.
• Develop sales strategies and lead brand engagement efforts.
• Manage budgets and ensure efficient cost management.
• Conduct performance reviews and support staff development.
• Engage customers regularly to drive sales.

Skills

Brand Management

Financial acumen

Consumer communication strategy

Microsoft Excel

Leadership

Education

Senior or Bachelor’s degree in Commercial or related field

Tools

Microsoft Excel

Power Point

Word

Job description

Overview

The brand champion and expert while ensuring brand integrity in all respects. Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising). Contributes to annual brand planning process and brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.

Experience

• Must have experience with South African retailers and contacts within the industry.
• Footwear or apparel background is paramount.
• Brand Management experience is a must.
• Financial acumen
• Strong proficiency in Microsoft Excel/Power Point/Word
• 10+ years’ experience, Management, Exec
• Key initiative planning and execution.
• Consumer communication strategy, planning and execution.
• Consumer insights
• Manufacturing Experience + 5 years

Duties and Responsibilities

• Reporting: Securing monthly retail sales reports from customers; Produce and distribute accurate monthly management reports to agreed time scales; Produce detailed quarterly cash flow forecasts to form the basis for the working capital request; Produce financial reports detailing actual expenditure against forecast to agreed timescales.
• Sales: Leads the development of sales strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other vehicles. Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives. Securing new business to drive the brand forward. Collaborates with sales team for specific strategies for clients. Securing sales forecast timely from customers.
• Budget and control: Manage working capital requirements. Accountable for budget, forecasts and to secure good cost management within own responsibility area.
• Staff Management/ Leadership: Ensure that staff members are motivated by providing leadership & direction. Conduct performance reviews with staff twice a year. Undertake personal development/career action plans for incumbents reporting to you.
• Customer Engagement: Quarterly meetings with retailers and independent distributors. Monthly engagement to secure sales
• New Product Development: Overseeing and investigating new product ranges to drink the business forward.

Qualifications

• Grade 12
• Senior or Bachelor’s degree in Commercial or related field