Brand Head

Mr Price Group; Durban; On-site; ZAR 1 000 000 - 1 500 000; Full time

Job summary

A leading fashion retailer is seeking a dynamic Brand Head to drive strategic marketing initiatives and manage omni-channel campaigns. The ideal candidate must possess a strong background in retail marketing, excellent leadership and collaboration skills, and a passion for fashion. This role entails overseeing marketing activities across existing and new stores, managing budgets, and mentoring a high-performing team to achieve marketing KPIs. If you are a strategic thinker looking to make an impact in the fashion industry, this opportunity is for you.

Qualifications

• Minimum of 6+ years in a Marketing position within retail or marketing agency.
• 1+ years’ experience managing teams.
• Ability to work in a fast-paced and highly pressurized environment.

Responsibilities

• Responsible for planning and managing all store related marketing activity.
• Develop measurable marketing plans and budgets for store openings.
• Mentor and work with reportees and wider team for executing marketing plans.

Skills

Strategic thinker

Leadership and collaboration ability

Advanced communication

Strong numerical ability

Strong analytical skills

Education

Relevant Marketing or Brand related degree or diploma

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Microsoft Outlook

Job description

Mr Price is looking for a dynamic Brand Head with experience in traditional and digital marketing to join our team. Must be a strategic, innovative fashion enthusiast who excels in omni-channel campaigns but specifically a thorough understanding of the retail space, and possesses strong communication and multitasking skills.

Responsibilities

Brand strategic management:

Responsible for planning and managing all store related marketing activity across existing stores, as well as leading marketing support for new store openings and African stores, ensuring allbrand guidelines are consistently applied.

Develop measurable store opening and annual African store marketing plans and budgets to drive awareness, footfall and trade targets.

Ensure new stores full marketing wrap is considered and ordered.

Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key consumer insights and actions.

Work with marketing effectiveness team to define objectives and measurables of each campaign to ensure post campaign reports give appropriate insights. Assess what has been effective and what needs to be considered in the future seasonal Marketing plans.

Compile seasonal postmortems against seasonal marketing objectives and present to management.

Brief and liaise with paid media teams & media agencies to finalize the media schedules and strategies and ensure critical analysis of media schedules against marketing objectives.

Stay up to date and immersed in current marketing trends and channels.

Marketing Execution:

Manage multiple omni-channel campaigns and ensure timing and process is being adhered to.

Allocate and manage budget for each project/channel to ensure funds are invested wisely and according to plan.

Critically analyze creative work against your marketing briefs to ensure it delivers on the objectives of the campaign.

Team Leadership and Collaboration:

Mentor, guide and work with reportees and wider team so they are well equipped to assist on fulfilment and execution of the marketing plans alongside you to ensure a high performing team that achieves marketing KPI's.

Foster a collaborative and innovative work environment: Encouraging creativity and teamwork.

Work closely with VM department, Operations Director, Ops managers and Area managers to ensure all aspects of stores runs smoothly and flawlessly.

Work closely with Mr Price money team to ensure marketing calendars are aligned.

Qualifications

A relevant Marketing or Brand related degree or diploma

Minimum of 6+ years in a Marketing position within retail or marketing agency

Fashion experience is preferred

1+ years’ experience managing teams

Strategic thinker

Experience in budget allocation & management

Leadership and collaboration ability

Experience in conceptual and operational elements required to drive successful campaigns

Understanding of all marketing channels, withexperience of the in store retail space and signage.

Advanced communication (written and verbal), strong numerical ability, organizational, and problem-solving skills

Strong interpersonal skills, including effective presentation and listening skills

High proficiency in Microsoft Excel, Word, PowerPoint and Outlook

Ability to work in a fast paced and highly pressurized environment

Ability to prioritize and multi-task while delivering strong results

Strong analytical, problem solving and budget management skills

As Mr Price is a fashion brand, Brand Head would need to have a strong passion for, and understanding of fashion.

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.