BI Analyst

Edge Executive Search Group; Johannesburg; On-site; ZAR 350,000 - 500,000; Full time

Job summary

A recruitment agency seeks a BI Analyst in Johannesburg to analyse data and provide marketing insights. The ideal candidate will possess strong skills in Excel and Power BI, with experience in campaign analysis and data visualisation. This role involves reporting on campaign performance and supporting marketing initiatives with actionable data-driven recommendations.

Qualifications

• Strong skills in Excel and Power BI (SQL an advantage).
• Knowledge of Analysis Services and project management.
• Experience in campaign analysis, segmentation, and testing.

Responsibilities

• Analyse data, segment databases, and identify trends and opportunities.
• Report on campaign performance and recommend improvements.
• Support marketing teams with insights and testing.
• Track and measure effectiveness of marketing initiatives.
• Build clear data visualisations.
• Create and test customer journeys and targeted communications.

Skills

Excel

Power BI

SQL

Campaign analysis

Segmentation

Project management

Job description

Overview

BI Analyst

Location: South Africa
Type: Permanent

Turning data into decisions.
Driving growth through insight.

What You’ll Do

• Analyse data, segment databases, and identify trends and opportunities.
• Report on campaign performance and recommend improvements.
• Support digital and direct marketing teams with insights and testing.
• Track and measure effectiveness of marketing initiatives.
• Build clear data visualisations (graphs, charts, dashboards).
• Create and test customer journeys and targeted communications.
• Maintain and enrich databases to ensure accuracy and hygiene.
• Manage lifecycle campaigns for the loyalty programme.

What You Bring

• Strong skills in Excel and Power BI (SQL an advantage).
• Knowledge of Analysis Services and project management.
• Ability to meet deadlines with strong attention to detail.
• Experience in campaign analysis, segmentation, and testing.
• Ability to communicate insights clearly to non-technical stakeholders.

What Success Looks Like

• Accurate, timely reporting that influences campaign decisions.
• Effective segmentation and targeting that drive ROI.
• Clear, accessible data visualisations that support business strategy.
• A well-managed loyalty programme with measurable impact.
• Continuous improvement of marketing effectiveness through insights.

Rewards & Realities: This role offers visibility, influence, and the chance to shape campaigns with data. It requires sharp analytical skills, attention to detail, and the ability to thrive under deadlines.

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