B2B Marketing Lead

Shell; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global energy company in South Africa seeks a B2B Marketing Lead to develop and implement strategies for their Driveline Portfolio. This role demands a minimum of 5 years' marketing experience in the B2B sector, strong project management skills, and digital proficiency. The B2B Marketing Lead will collaborate with sales and technical teams to deliver growth objectives and manage the marketing budget while fostering brand advocacy and pipeline fill.

Qualifications

• Minimum of 5 years' marketing experience within the B2B sector.
• Experience implementing and managing simultaneous competing activities on time and budget.
• Strong understanding of digital marketing and data analysis.

Responsibilities

• Develop and implement sector strategy for the Drive Line portfolio.
• Manage marketing budget and evaluate ROI on marketing activities.
• Coach distributors on their marketing plans.

Skills

Digital marketing

Project management

Data analysis

CRM proficiency

Agility and curiosity

Education

BCom in Marketing or related qualification

Tools

CRM tools

AI tools

Job description

The B2B Marketing Lead is a custodian of the Driveline Portfolio (Gadus, Spirax, Rimula and Tellus) responsible for setting, building, and delivering the go-to-market strategy and the brand growth strategy across each strategic sector (Agriculture, Mining, Power, Fleet and OEMs – Original Equipment Manufacturer) to deliver the Lubricants business growth objectives, strong brand equity and value for our customers (Direct customers, OEMs, GKA and B2B Distributors).

The role also supports the sales teams with demand and pipeline generation and requires an innovative thinker who is a self-starter with the ability to understand technical concepts, identify and use multiple data sources to uncover opportunities, translate these into business value aligned with our growth target, and present strategic recommendations to the leadership team.

You will work with cross-functional teams including Technical, Sales, LSC, Finance, Legal, global teams and external stakeholders including customers.

The position reports to the Marketing Manager.

Key Accountabilities

Develop, lead and implement the short- and medium-term Drive Line portfolio -sector strategy, portfolio, CVP development across B2B segments to deliver market share growth, brand equity, ultimate potential, profit margin growth and volume growth target.

Manage the balance between GPO, co-brands, endorsement and Shell own brands, developing approaches and supporting the customers to see the value of Shell branded / co-branded opportunities.

Collaborate with the Pricing Manager on sector pricing strategy and portfolio.

Identify and evaluate ideas and plans during the T&R cycle to maximise competitive advantage.

Manage marketing budget, execution and tracking of ROI and ensure all marketing activities are evaluated (ROI and PIR).

Brief creative agencies and ensure briefs align to short- and medium-term strategy in support of GKA and OEMs plans.

Oversee implementation of marketing activities and ensure activation of OEM contracts.

Build brand advocacy through PR, events, marketing and technical blogs to create engagement, loyalty, growth and leverage for demand and pipeline fill.

Own the pipeline fill process for the priority sectors and work closely with BDMs to deliver clear growth opportunities, robust pipeline and strong pipeline growth.

Prepare and present monthly & quarterly portfolio performance reviews, establish metrics to track challenges, opportunities, and identify solutions.

Integrate best practices from other markets and identify opportunities to work closely with Fleet Solutions, Mobility & Commercial Fuels.

Coach distributors on their marketing plans to align with growth priorities.

Lead, coach and develop direct reports and enable their growth.

Skills & Requirements

Degree – BCom in Marketing or related qualification.

Minimum of 5 years' marketing experience within the B2B sector.

Experience implementing and managing simultaneous competing activities and programs on time and on budget, producing agreed top-line growth.

Digital skills, including proficiency in technology such as CRM, AI tools, data analysis, digital marketing.

Success in this role requires a close relationship with sales teams, technical team, and other marketing implementers regionally and globally.

Agility, curiosity, and openness to new ways of working; keen to reach out and understand best practices beyond South Africa.

Highly self-motivated with good planning skills.

Strong project management skills.