B2B Content Marketing Specialist — Data-Driven Growth

Onemci; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in Cape Town is seeking a dynamic Content Marketing Specialist to develop and execute impactful B2B content strategies. This role requires at least 2 years of experience in content creation or digital marketing and involves collaboration with sales to optimize content throughout the buyer journey. Ideal candidates will have a bachelor's degree and a proven ability to create engaging and data-driven content that builds brand authority and drives leads.

Qualifications

• At least 2 years of experience in content creation or digital marketing.
• Proven ability to craft compelling B2B content.
• Experience in optimizing content for different buyer stages.

Responsibilities

• Develop and execute impactful B2B content strategies.
• Collaborate with sales to align content with customer needs.
• Engage audiences and drive qualified leads through multiple digital channels.

Skills

Content creation

Digital marketing

Data-driven strategy

Education

Bachelor's degree

Job description

A leading marketing firm in Cape Town is looking for a dynamic Content Marketing Specialist to develop and execute impactful B2B content. You will craft compelling data-driven content that builds brand authority, engages target audiences, and drives qualified leads across multiple digital channels. Candidates must have a bachelor's degree and at least 2 years of experience in content creation or digital marketing. The role also involves collaborating with sales and optimizing content for various stages of the buyer journey.