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A leading healthcare company is seeking an Associate Director for Thought Leader Liaison in Neuroscience. The ideal candidate will lead KOL engagement strategies and market insights in a regional role. Responsibilities include managing marketing education strategies and the regional budget while building relationships with key opinion leaders. A BA/BS degree is required, along with a minimum of 6 years of marketing experience. The position is field-based in a major metropolitan market with flexibility in location.
Associate Director, Thought Leader Liaison - Neuroscience - Mid-Atlantic
Johnson & Johnson believes health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured.
We bring smarter, less invasive treatments and personal solutions across the full spectrum of healthcare to impact health for humanity.
Learn more at .
Job Function Medical Affairs Group
Professional Medical Education
Professional Locations Delaware (Any City), Newark, New Jersey, United States
New York, New York, United States
Pennsylvania (Any City), Philadelphia, Pennsylvania, United States Job Description
We are recruiting for an Associate Director, Thought Leader Liaison – Neuroscience to support the Mid-Atlantic (DE, NJ, NY, PA) region.
This is a field-based position, preferably within a major metropolitan market with easy access to a national airport.
While specific cities are listed in the Locations section for reference, they do not limit your application.
Candidates from any location are welcome to apply.
Lead the development and execution of Regional KOL engagement strategy, marketing education strategy and faculty development.
This includes oversight of regional peer-to-peer marketing plans, health‑care compliance training for faculty, and other related activities as needed.
Serve as a key member of the CAPLYTA Brand team by providing local market insights and feedback to craft future strategies for the Neuroscience franchise in close collaboration with sales leaders, key business partners, and medical teams to elevate brand advocacy.
Build trusting relationships with academic and community KOLs, and other key partners to achieve above-brand priorities.
Maintain pulse on regional trends and closely coordinate regional marketing education and engagement plans with cross‑functional partners to ensure heightened KOL and customer engagement strategies that are fully aligned to the Brand strategic imperatives.
Partner with coordinated analytics team to better understand regional variations in treatment patterns to advise peer‑to‑peer and insight program placement.
Attend conferences and serve as onsite host for product theatres.
Facilitate, participate, and attend advisory boards where appropriate.
Coordinate executive engagements with KOLs and commercial leadership.
Closely supervise the regional marketing budget and provide continuous feedback on business planning.
Assist in crafting future innovative educational platforms including national and regional recommendations to tailor our education to local needs and creating innovative solutions in further engaging KOL's at all regional and national medical congresses.
Leadership of the overall neuroscience strategy inclusive of mapping, framework development, innovative engagement planning for current brands and future launches, inclusive of marketing operations for KOL strategy and planning including agency management, champion materials through CAC, Totality, MRC.
BA / BS Degree Required; advanced degree preferred.
Minimum 6 years of experience in marketing, key