Overview
Our client is a globally recognised premium FMCG brand with a strong retail footprint in South Africa and an established international presence. The brand is synonymous with quality, excellence, and exceptional customer experience, operating a network of company-owned retail stores across the country.
Role Purpose
The Area Manager is responsible for leading, coaching, and overseeing a portfolio of retail stores to ensure consistent operational excellence, strong people leadership, and achievement of sales and profitability targets.
This role plays a critical part in shaping store culture, driving performance, ensuring compliance, and acting as the key link between Head Office and Store Management teams.
Key Responsibilities
Leadership & People Management
- Lead, inspire, and develop Store Managers and in-store leadership teams
- Build a high-performance, customer-focused retail culture
- Conduct regular Store Manager meetings focused on performance, labour, and training
- Drive succession planning, recruitment, retention, and talent development
- Embed brand values, policies, and Code of Conduct across all stores
Operational Excellence & Performance
- Oversee day-to-day operations across multiple retail locations
- Drive sales performance, productivity, and achievement of KPIs
- Manage labour ratios, stock shrinkage, and operational costs within targets
- Analyse store performance and implement corrective action plans where required
- Ensure merchandising, presentation, and service standards are consistently applied
Commercial & Financial Management
- Support sales planning and contribute to budgets and forecasts
- Monitor OPEX, labour spend, and profitability across the area
- Review sales trends and performance reports to identify risks and opportunities
- Support Store Managers with commercial insights and performance tools
Expansion & New Store Support
- Support new store openings and retail expansion initiatives
- Assist with recruitment, training, and operational readiness for new stores
- Ensure operational standards and brand values are embedded from opening
Training, Development & Talent Pipeline
- Identify training needs and support development plans for Store Managers
- Oversee implementation of training programmes and talent management initiatives
- Encourage internal progression and succession planning
Hygiene, Food Safety & Compliance
- Ensure all stores comply with food safety, hygiene, and quality standards
- Ensure strict adherence to OHASA and workplace health & safety requirements
- Conduct store audits and implement corrective actions as required
Administration & Stakeholder Engagement
- Conduct regular store visits and operational audits
- Manage escalated customer complaints in a professional and timely manner
- Work closely with Head Office teams to ensure effective execution of marketing initiatives
- Maintain internal controls, reporting, and operational documentation
Incentives & Stock Control
- Support and monitor store incentive programmes
- Analyse sales and stock data to minimise wastage and discrepancies
- Review inventory controls and stock variance reports
Minimum Requirements
- 3–5 years’ experience in a retail management or Area Manager role
- Proven experience managing multiple retail locations
- Strong leadership, coaching, and people management skills
- Solid financial and commercial acumen
- Excellent communication, interpersonal, and influencing skills
- Strong analytical, problem-solving, and decision-making ability
- Proficiency in MS Office and reporting tools
- Valid driver’s licence and willingness to travel regularly
- Flexibility to work extended hours when required
Why This Role?
- Opportunity to lead within a premium, globally recognised retail brand
- High-impact role influencing culture, performance, and customer experience
- Exposure to retail expansion, strategy, and leadership development
- Strong focus on people, excellence, and brand pride