Part-Time Acquisition & Customer Engagement Manager
4 hours per day
Overview
Our client is seeking a Part‑Time Acquisition & Customer Engagement Manager to drive sustainable user growth, improve engagement, and deliver data‑led insights to support the continued development and commercial success of their digital platform.
Key Responsibilities
User Acquisition & Growth
- Design and execute user acquisition strategies across digital channels including social media, referrals, partnerships, and targeted campaigns.
- Test, evaluate, and optimise growth initiatives such as referral programmes, incentives, promotional activity.
- Identify new acquisition opportunities to increase app downloads and verified user sign‑ups within a professional community.
- Work closely with marketing, product, and leadership teams to ensure acquisition activity aligns with business priorities.
- KPI: Achieve agreed monthly growth targets for verified users within a part‑time capacity.
Partnerships & Commercial Engagement
- Build and manage relationships with influencers, brands, suppliers, perk providers, and potential corporate partners.
- Support the development of commercial partnerships that drive clear user value and engagement.
- Maintain structured records of outreach activity, partnerships, and campaign performance.
- KPI: Demonstrable growth or engagement uplift from partnership activity.
Engagement Analytics & Reporting
- Produce regular performance reports (weekly and monthly) covering acquisition, engagement, retention, and website traffic.
- Analyse user journeys, activation funnels, and behavioural trends to identify optimisation opportunities.
- Present concise insights and recommendations to senior stakeholders to inform product, marketing, and growth decisions.
- Track the effectiveness of campaigns and engagement initiatives over time.
- KPI: Clear, accurate reporting with actionable recommendations delivered quarterly.
Customer Engagement & Liaison Support
- Support structured user communications relating to onboarding, app usage, promotions, and general enquiries.
- Respond to assigned, non-sensitive user enquiries via in‑app messaging and email, in line with agreed response guidelines.
- Escalate complaints, safety‑related concerns, or policy issues through defined internal processes.
- Contribute to the ongoing refinement of communication templates and messaging.
- KPI: Timely responses and consistent communication quality.
Compliance‑Aligned Support
- Work alongside internal stakeholders to ensure acquisition and engagement activity aligns with platform policies and regulatory requirements.
- Support compliance processes through accurate documentation, reporting, and data provision where required.
- Assist with audits or reviews by supplying relevant engagement or performance data.
- Note: Ownership of compliance frameworks, moderation, and policy enforcement sits outside this role.
- KPI: Accurate documentation and effective cross‑team collaboration.
Website, SEO & Paid Promotion Support
- Contribute to website content, SEO initiatives, and paid advertising activity to support growth objectives.
- Coordinate with developers and content teams to ensure acquisition initiatives are reflected across digital touchpoints.
- Track performance and recommend optimisations where appropriate.
- KPI: Measurable improvements in traffic, conversion, or engagement.
Skills & Experience
- Proven experience in growth marketing, user acquisition, or customer engagement roles within apps or digital platforms.
- Strong analytical skills, with experience producing structured reports and translating data into actionable insights.
- Solid understanding of acquisition, engagement, and retention metrics.
- Excellent written and verbal communication skills.
- Comfortable working independently in a part‑time capacity, with strong prioritisation skills.
- Experience within professional or regulated communities is an advantage.