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Assistant Trade Marketing Manager
Zusammenfassung
A leading food and beverage company in Singapore is seeking a Marketing Manager to plan and execute trade marketing strategies, analyze sales data for growth opportunities, and collaborate with key account managers. The ideal candidate will have a minimum of 5 years’ experience in B2B or B2C marketing roles, with FMCG experience preferred. Excellent organizational and communication skills are essential for success in this dynamic environment.
Qualifikationen
- Minimum 5 years’ experience in a B2B or B2C marketing role.
- FMCG experience is an advantage.
Aufgaben
- Plan and execute Trade Marketing strategies for assigned brands.
- Analyse internal and external sales data to identify opportunities.
- Design and execute channel strategies and trade promotions.
Kenntnisse
- Plan and execute Trade Marketing strategies for assigned brands.
- Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio.
- Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
- Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.
- Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
- Liaison with brand principals to map out channel strategies and execution plans.
- Liaison with external agencies for promoters, sampling and other trade events.
- Track competitor activities and pricing.
- Prepare monthly reports on accounts and brand performance, along with analysis and commentary.
- Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.
- Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.
- Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.
- Prepare business decks and collate products information for launch presentations.
- Liaison with external parties for creation of marketing and trade collaterals.
- Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.
- Contribute with promotional/trade ideas to achieve brand’s visibility, distribution and sales objectives.
- Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.
- Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.
- Perform any additional tasks as assigned.
- Creative thinker with strong understanding of consumer insights.
- Highly organized, meticulous and resourceful.
- Excellent communication skills.
- Minimum 5 years’ experience in a B2B or B2C marketing roles.
- FMCG experience is an advantage.
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