Assistant Trade Marketing Manager

FROSTS FOOD & BEVERAGE (PTE.) LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Marketing Manager to plan and execute trade marketing strategies, analyze sales data for growth opportunities, and collaborate with key account managers. The ideal candidate will have a minimum of 5 years’ experience in B2B or B2C marketing roles, with FMCG experience preferred. Excellent organizational and communication skills are essential for success in this dynamic environment.

Qualifications

• Minimum 5 years’ experience in a B2B or B2C marketing role.
• FMCG experience is an advantage.

Responsibilities

• Plan and execute Trade Marketing strategies for assigned brands.
• Analyse internal and external sales data to identify opportunities.
• Design and execute channel strategies and trade promotions.

Skills

Creative thinking

Organizational skills

Communication skills

Job description

Main Duties and Responsibilities

• Plan and execute Trade Marketing strategies for assigned brands.
• Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio.

Sales Analysis and Insights

• Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
• Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

• Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
• Liaison with brand principals to map out channel strategies and execution plans.
• Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

• Track competitor activities and pricing.
• Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

• Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

• Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

• Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.
• Prepare business decks and collate products information for launch presentations.
• Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

• Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.
• Contribute with promotional/trade ideas to achieve brand’s visibility, distribution and sales objectives.

Cross-Functional Coordination

• Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.

New Product Launch Support

• Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

• Perform any additional tasks as assigned.

Requirements

• Creative thinker with strong understanding of consumer insights.
• Highly organized, meticulous and resourceful.
• Excellent communication skills.
• Minimum 5 years’ experience in a B2B or B2C marketing roles.
• FMCG experience is an advantage.