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A leading e-commerce firm in Singapore is seeking a results-driven General Operations Manager. The role involves leading e-commerce operations, developing growth strategies, and managing cross-functional teams. The ideal candidate has over 5 years of e-commerce experience and strong leadership abilities. This position offers competitive salary, autonomy, and exposure to senior management.
General Operations Manager – E-commerce
Location: West Singapore
Employment Type: Full-time
Reports To: CEO / Managing Director
We are seeking a results-driven and strategic General Operations Manager – E-commerce to lead and scale our e-commerce business. This role is responsible for end-to-end operations across online platforms, including business strategy, platform performance, team leadership, supply chain coordination, and data-driven decision-making.
The ideal candidate combines strong strategic thinking with hands-on execution, and is comfortable managing complexity in a fast-growing e-commerce environment.
Own the overall performance of the e-commerce business, including revenue growth, profitability, and operational efficiency
Develop and execute annual and quarterly business plans aligned with company objectives
Oversee multi-platform operations (e.g. Shopee, Lazada, TikTok Shop, DTC websites)
Define platform-specific growth strategies, including pricing, promotions, assortment planning, and campaign execution
Build and manage relationships with platform partners, MCNs, creators, and external stakeholders
Identify new growth opportunities, channels, and business models
Lead, mentor, and scale cross-functional teams across operations, content, customer service, and supply chain
Establish KPIs, SOPs, and performance management frameworks
Collaborate closely with Marketing, Finance, Warehouse, Logistics, and external vendors
Oversee inventory planning, warehousing, fulfilment, and last-mile delivery
Optimise supply chain costs, service levels, and operational processes
Manage supplier and third-party logistics partnerships
Use data and analytics to monitor performance, identify issues, and drive continuous improvement
Produce regular management reports, business reviews, and strategic insights for senior leadership
Improve key metrics such as conversion rate, ROI, margin, and inventory turnover
Bachelor’s degree in Business, Management, Marketing, or a related field
5+ years of e-commerce experience, with 2–3 years in a management or leadership role
Strong understanding of major e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.)
Solid commercial acumen and analytical mindset
Excellent leadership, communication, and problem-solving skills
Experience scaling an e-commerce business or building operations from 0 to 1
Exposure to Southeast Asia or cross-border e-commerce operations
Background in content commerce, influencer marketing, or MCN operations
Experience in start-ups or high-growth environments
Competitive salary and performance-based incentives
High-impact leadership role with strong ownership and autonomy
Direct exposure to senior management and strategic decision-making
Fast-paced, entrepreneurial, and growth-oriented work environment
Clear career progression opportunities