Technical Sales Engineer - Distribution Automation

HITACHI ENERGY LTD; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading energy technology company in Saudi Arabia is looking for a Technical Sales Engineer to promote and sell Distribution Automation products. This role involves driving sales strategies, providing technical support, and collaborating with cross-functional teams. The ideal candidate should have a Bachelor’s degree in electrical engineering and 5–7 years of relevant experience in technical sales. Strong communication and problem-solving skills are essential for tailoring customer solutions and ensuring long-term partnerships.

Qualifications

• 5–7 years of experience in technical sales within the power distribution or automation sector.
• Strong knowledge of distribution automation solutions, protection and control, and communication protocols.
• Proficiency in both spoken & written English is required.

Responsibilities

• Drive sales of Distribution Automation products and solutions.
• Develop and execute account strategies to achieve sales targets.
• Provide technical support during pre‑sales and post‑sales phases.
• Build and maintain strong relationships with key stakeholders.
• Represent the company at events and exhibitions.

Skills

Technical Sales & Solution Selling

Customer Relationship Management (CRM)

Problem-Solving & Negotiation

Excellent communication skills

Understanding customer pain points

Education

Bachelor’s degree in electrical engineering or related field

Job description

Description

The opportunity

As a Technical Sales Engineer for Distribution Automation at Hitachi Energy, you will be responsible for promoting and selling products and automation solutions that enhance the reliability, efficiency, and sustainability of power distribution networks. You will combine deep technical expertise with strong commercial skills to deliver value-driven products and solutions to utilities, industrial customers, and channel partners. This role plays a pivotal part in driving digitalization and grid modernization initiatives.

How you’ll make an impact

Drive sales of Hitachi Energy’s Distribution Automation portfolio, including Distribution Automation solutions, protection relays, RTUs, and communication products.

Develop and execute account strategies to achieve sales targets and market share growth and identify new business opportunities and manage the entire sales cycle from lead generation to contract closure.

Collaborate with cross-functional teams including R&D, product management, and service to tailor offerings to customer needs.

Provide technical support and solution design during pre‑sales and post‑sales phases and understand client requirements for distribution automation and propose suitable solutions.

Prepare and deliver technical presentations tailored to customer needs to collaborate with related teams to ensure compliance with customer specifications and standards (e.g., IEC 61850, DNP3).

Build and maintain strong relationships with key stakeholders, including utilities, industries and channel partners and act as a trusted advisor to customers, ensuring long‑term partnerships and customer satisfaction and monitor market trends, competitor activities, and emerging technologies to identify growth opportunities.

Represent Hitachi Energy at events, exhibitions, and seminars and provide feedback to product teams on market needs and customer pain points to inform roadmap decisions.

Familiarity with Distribution Automation solutions, protection relays, RTUs and communication products and solutions.

Experience with utility procurement processes and regulatory frameworks and ability to translate complex technical concepts into compelling business value propositions.

Technical Sales & Solution Selling and Customer Relationship Management (CRM), Problem‑Solving & Negotiation, Strong focus on understanding customer pain points and tailoring solutions accordingly and experience working with EPCs, OEMs, panel builders, Distributors and system integrators.

Responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.

Living Hitachi Energy core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

Bachelor’s degree in electrical engineering, Automation, or related field.

5–7 years of experience in technical sales within the power distribution or automation sector.

Strong knowledge of distribution automation solutions, protection and control, and communication protocols.

Excellent communication, negotiation, and presentation skills. Ability to work independently and collaboratively in a team environment.

Strong focus on understanding customer pain points and tailoring solutions accordingly.

Experience working with EPCs, OEMs, panel builders, Distributors and system integrators.

Knowledge of regulatory and compliance standards in the energy sector.

Proficiency in both spoken & written and English is required.

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