Social Media Executive, Riyadh, Arabic-speaking

TGP International; Saudi Arabia; Hybrid; SAR 131,000 - 188,000; Full time

Job summary

A hospitality consultancy in Saudi Arabia is seeking a Social Media Executive to lead social media content and manage marketing projects. The role involves planning and scheduling social media posts, community management, and content creation. Fluent Arabic and English is required, along with local market knowledge. The position offers a hybrid work arrangement, with a five-day work week and various benefits including annual leave and professional development opportunities.

Benefits

Five-Day Work Week

Hybrid Work Arrangement

Incentive Plan

Annual Leave

Remote Work Flexibility

Coaching & Mentoring

Annual Company Gathering

Employee Recognition Program

Qualifications

• Previous marketing hospitality experience is ideal but not essential.
• Experience creating content and managing/growing socials.
• Proven experience in digital marketing.

Responsibilities

• Plan the social calendar and schedule posts across platforms.
• Develop in‑house content like reels and TikTok videos.
• Write and create email campaigns in line with the strategy.
• Build engagement & visibility through community management.

Skills

Fluent in Arabic

Fluent in English

Local market knowledge of Saudi Arabia

Excellent written and spoken communication skills

Education

Relevant degree or equivalent experience

Job description

Overview

WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS. TGPInternational are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long‑term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management. Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining. Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.

Website: https://www.tgpinternational.com

About the Role

We work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics. We require a Social Media Executive to join our team to lead on the social media content, planning and management for client marketing projects.

Responsibilities

• Plan the social calendar and schedule posts across Instagram, Facebook, LinkedIn, TikTok.
• Develop in‑house content such as reels and TikTok videos.
• Be present at venues to capture content.
• Suggest ways to build our community and encourage footfall/reservations.
• Develop plans to increase following and engagement.
• Build engagement & visibility through community management.
• Write photography briefs based on content requirements.
• Schedule and oversee photoshoots.
• Work on quarterly video briefs with a videographer to capture content.
• Write and create email campaigns in line with the strategy.
• Build a database via data collection and competitions.
• Work with the operations team to develop promotions and product innovation.
• Circulate monthly promotions tracker and notifications to the internal team.
• Keep marketing trackers and calendars up to date.
• Attend internal brand meetings, issue meeting minutes and update agendas.
• Update website changes and menus.
• Organise calendar invites, influencer and admin tasks.
• Uphold company image and tone of voice across all media channels.
• Action additional tasks as required.

Qualifications

• Fluent in Arabic & English.
• Local market knowledge of Saudi Arabia.
• Previous marketing hospitality experience (ideal but not essential).
• Experience creating content and managing/growing socials.
• Passionate about hospitality, food, leisure, and lifestyle trends.
• Relevant degree or equivalent experience.
• A self‑starter and well‑organised.
• Excellent written and spoken communication skills.
• Proven experience in digital marketing.
• Experience working on B2C brands.

Benefits

• Five‑Day Work Week: Standard Monday to Friday schedule.
• Hybrid Work Arrangement: Three days in the office and two days working remotely.
• Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
• Annual Leave: 22 working days of paid annual leave, excluding weekends.
• Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
• Annual Company Gathering: A global team event bringing together employees from all offices.
• Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.