Job Description
Sales Strategy & Planning
- Develop and implement strategic sales plans to achieve revenue targets for rooms, meetings, events, and food & beverage within the luxury market.
- Identify and target new business opportunities, including corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure, and group markets.
- Monitor competitor activity and industry trends to identify new opportunities and adjust strategies as needed.
- Collaborate with the Director of Sales to align sales efforts with overall hotel objectives.
Client Relationship Management
- Cultivate and maintain long‑term relationships with key clients, including corporate accounts, event planners, travel agencies, and VIP clients.
- Serve as the primary point of contact for key accounts, handling negotiations, contracts, and follow‑ups.
- Ensure personalized and high‑touch service for luxury clients, addressing their unique needs and preferences.
- Conduct regular client meetings and events to deepen relationships and maximize revenue opportunities.
Sales Execution & Lead Generation
- Generate and qualify new leads to expand the hotel's client base.
- Meet or exceed individual and team sales targets for room nights, events, and revenue.
- Participate in industry events, conferences, and trade shows to network and attract new business.
- Collaborate with the marketing team on promotional campaigns, advertising, and brand initiatives to drive visibility and leads.
Team Collaboration & Support
- Work closely with the Revenue Management team to ensure proper pricing, availability, and inventory management for sales.
- Coordinate with the operations team (front office, catering, F&B, etc.) to ensure the seamless execution of client events and bookings.
- Mentor and support junior sales team members, providing guidance and leadership.
- Ensure that all proposals, contracts, and correspondence are executed in a timely and professional manner.
Reporting & Administration
- Prepare and present sales reports, forecasts, and performance analysis to senior management.
- Track and manage sales leads and opportunities using CRM systems (e.g., Opera, Salesforce, Delphi).
- Ensure accurate records of all client interactions, leads, and bookings.
- Maintain up‑to‑date knowledge of market conditions, competitor offerings, and industry best practices.
Requirements
- Education : Bachelor's degree in Hospitality, Business Administration, Marketing, or a related field. A Master’s degree or industry certifications (e.g., CHME, CMP) is a plus.
- Experience : Minimum of 5–7 years of experience in sales within the luxury hotel or hospitality industry, with a proven track record of achieving sales targets and managing key accounts.
- Skills : Exceptional sales and negotiation skills, particularly within the luxury market.
- Strong understanding of the hotel industry, including MICE and leisure segments.
- Proficiency in CRM systems, hotel sales software (e.g., Opera, Delphi), and Microsoft Office Suite.
- Fluent in English; additional languages are highly desirable.
- Ability to think strategically and creatively, with excellent problem‑solving skills.
Key Competencies
- Leadership : Ability to lead by example, providing guidance and support to the sales team.
- Client Focus : A deep commitment to delivering exceptional service and personalized experiences to high‑end clientele.
- Communication : Strong interpersonal and communication skills to engage with clients and internal teams effectively.
- Time Management : Excellent organizational and multitasking skills, with the ability to prioritize tasks and meet deadlines.
- Analytical Thinking : Ability to analyze market data and sales trends to make informed decisions and adjust strategies accordingly.
- Negotiation Skills : Proven ability to negotiate and close high‑value deals while maintaining profitability for the hotel.
Qualifications
- Relevant sales experience is an asset
- Ability to focus attention on guest needs, remaining calm and courteous at all times
- Highly responsible & reliable
- Excellent communication skills, both written and verbal, are required
- Strong interpersonal and problem‑solving abilities