Product Marketing Manager

Reed Exhibitions; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading global events organizer in Riyadh is seeking a Marketing Manager to develop and execute event marketing strategies. The ideal candidate will have proven experience in the events sector and a strong ability to analyze data for decision-making. Key responsibilities include building stakeholder relationships and optimizing event performance. The role offers competitive benefits, flexible working, and a focus on work-life balance.

Benefits

Medical and Air ticket

Competitive bonus

25 days paid annual leave

Qualifications

• Proven experience as a Marketing Manager, ideally within the events sector.
• Confident building networks and partnerships with stakeholders.
• Expertise in market analysis, campaign management, and data-driven strategic planning.

Responsibilities

• Utilize data to analyze and develop marketing strategies aligned with event KPIs.
• Identify market growth opportunities and develop audience expansion plans.
• Build and manage relationships with industry stakeholders and media.

Skills

Data-driven decision making

Market analysis

Campaign management

Stakeholder engagement

Cross-functional collaboration

Tools

Marketing campaign tools

Performance analytics

Job description

Overview

Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?

About The Team

Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

About the Role

As a Marketing Manager at RX, you’ll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You\'ll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

Responsibilities

• Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience
• Develop detailed visitor and exhibitor communication strategies
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events

Qualifications

• Proven experience as a Marketing Manager, ideally within the events sector
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment
• Proficiency in marketing campaign tools and performance analytics
• A successful track record in implementing growth-driven marketing strategies

Working for you

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

These are some of the benefits on offer :

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

About the Company