Paid Ads Creative Strategist (Meta, TikTok & Google Search - GCC Markets)

division50; Remote; SAR 150,000 - 200,000; Full time

Job summary

An innovative marketing agency is seeking a creative specialist in Saudi Arabia to own the strategy and execution of paid advertising campaigns across Meta, TikTok, and Google Search. The ideal candidate will design compelling ad concepts, collaborate closely with media buyers, and possess fluency in Arabic and strong English skills. Experience in sectors like real estate and hospitality is necessary. This role offers fully remote work with the freedom to experiment with creative strategies.

Qualifications

• Direct experience creating ads for UAE or Saudi Arabia.
• Experience in at least two of the specified industries.
• Strong understanding of Meta, TikTok, and Google Search ads.

Responsibilities

• Own the creative strategy and execution for paid campaigns.
• Design ad concepts for multiple platforms.
• Collaborate with media buyers for performance reviews.
• Prepare monthly creative summaries and report findings.

Skills

Fluent Arabic (written and spoken)

Strong English

Client presentation skills

Understanding of GCC cultural nuances

Writing Arabic ad scripts

Job description

About the Role

This is a paid advertising creative role, not a social media or content posting job.

You will own the creative strategy and execution for paid campaigns across Meta, TikTok, and Google Search for clients in UAE and Saudi Arabia.

Your job is to design ad concepts that convert.

You will work directly with media buyers and designers to build, test, and scale creatives based on performance.

If you do not understand ad platforms, formats, objectives, and how creative impacts results, do not apply.

What You Will Actually Do

1. Paid Ads Creative Strategy

• Design ad concepts specifically for: Meta (Feed, Reels, Stories, Lead Forms, WhatsApp) TikTok (In-Feed, Spark Ads) Google Search (ad copy, angles, keyword-intent alignment)
• Match creatives to: Funnel stage Campaign objective Business model (lead gen, high-ticket, local services)
• Recommend the right platform and format based on client goals

2. Campaign & Concept Creation

• Create campaign angles, hooks, and offers
• Write high-converting scripts in Arabic and English
• Structure ads for short-form performance, not branding
• Build creative variations intentionally to support testing and scaling

3. Creative Direction & Coordination

• Brief designers and video producers with: Clear visual direction Placement-specific requirements Shot lists and text hierarchy
• Ensure creatives follow platform best practices and specs
• Maintain quality and clarity across all assets

4. Media Buyer Collaboration

• Work closely with media buyers on: Weekly creative testing plans Performance reviews Iteration based on data
• Understand and react to metrics: CTR, CPC, CPL, CPA Hook performance Ad fatigue

5. Client Interaction

• Join onboarding and creative review calls
• Present ideas clearly and confidently
• Push back when client requests do not align with performance
• Translate feedback into actionable creative improvements

6. Research & Reporting

• Study top-performing UAE and KSA ads
• Break down why ads work
• Track cultural, seasonal, and platform trends
• Prepare monthly creative summaries: What worked What failed What to test next

1. Fluent Arabic (written and spoken)
2. Strong English
3. Direct experience creating ads for UAE or Saudi Arabia
4. Experience in at least two of the following industries:

• Real estate
• Restaurants / F&B
• Clinics / aesthetic clinics
• Business setup
• Hospitality

1. Strong understanding of GCC cultural nuances
2. Proven experience writing Arabic ad scripts
3. Confident presenting ideas on client calls
4. Strong understanding of Meta, TikTok, and Google Search ads
5. Must provide a real portfolio (no theory decks)

This is not an admin role.

This is not a social media assistant role.

Real lead volume, real pressure, real learning

Freedom to test angles, hooks, formats aggressively

Fully remote