National Sales Manager

JW International; Riyadh; On-site; SAR 40,000 - 60,000; Full time

Job summary

A prominent trading company in Saudi Arabia is looking for a National Sales Manager to lead sales strategies for the KSA market, optimize dealer networks, and drive revenue growth. The ideal candidate will have extensive experience in sales leadership and a strong ability to develop high-performing teams. This is a strategic role requiring a proactive leader capable of navigating the competitive landscape and fostering market expansion.

Qualifications

• Experience in strategic sales leadership with bold growth strategies.
• Ability to ensure governance and compliance across channels.
• Skilled in data-driven decision-making in competitive markets.

Responsibilities

• Deliver sales strategy for KSA focusing on revenue growth.
• Manage dealer and distribution network effectively.
• Target corporate and institutional sales opportunities.

Skills

Strategic sales leadership

Governance compliance

Rapid decision-making

Team-building expertise

Digital fluency

Commercial acumen

Stakeholder management

Resilient leadership

Job description

Overview

JW International, a strategic vertical under JW Retail (part of JW SEZ Group), is engaged in multi-category trading and distribution across home appliances, tires, and luggage in the Kingdom of Saudi Arabia (KSA). As JW International expands its reach in the KSA market, the National Sales Manager (NSM) will be responsible for building a strong sales organization, optimizing channel coverage, and driving sustainable revenue growth across all product lines. This role demands a forward-looking commercial leader who can align short-term execution with long-term strategic objectives, ensuring excellence in dealer management, pricing strategy, inventory planning, and cross-category integration. The NSM will report to the GM Sales – JWI, ensuring aggressive growth in a competitive market through strategic planning, operational discipline, and innovation-driven execution.

1. Own and deliver the sales strategy for KSA, ensuring revenue growth, market penetration, and profitability across all product categories.
2. Build, expand, and manage the dealer and distribution network, ensuring strong governance, relationships, performance, and exploration of new sales channels, including smaller and fast-growing cities.
3. Drive corporate and institutional sales, targeting large accounts, projects, and government-linked opportunities.
4. Support the development and execution of go-to-market strategies for new product launches and category expansion in KSA.
5. Implement structured sales processes, performance dashboards, and KPIs to track dealer productivity, corporate accounts, and retail contribution.
6. Embed a customer-focused culture by improving salesforce capability, responsiveness, and accountability.
7. Leverage market insights and competitor intelligence to refine pricing, channel strategies, and revenue models.
8. Work closely with marketing to align campaigns, trade promotions, and product positioning with sales objectives.
9. Champion digital and omnichannel sales growth by integrating retail, e-commerce, and B2B platforms.
10. Build and lead a high-performing KSA sales team, focusing on talent development, accountability, and a performance-driven culture.

Qualifications

• Strategic sales leadership with ability to design and execute bold growth strategies.
• Strong governance, compliance, and financial discipline across multiple channels.
• Partnership mindset to collaborate with senior leadership in driving market expansion.
• Proficiency in rapid, data-driven decision-making in competitive environments.
• Team-building expertise to develop agile, high-performing, future-ready sales teams.
• Digital fluency, including CRM adoption and performance analytics.
• Commercial acumen in pricing, promotions, and channel optimization.
• Strong stakeholder management with clarity, confidence, and influence.
• Commitment to talent development and building future leadership pipelines.
• Resilient leadership to navigate ambiguity, disruption, and organizational change.