Marketing Manager

NEP Singapore, India & MENA; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in broadcast and live events is seeking a Marketing Manager for Saudi Arabia to drive marketing initiatives that enhance visibility and support commercial growth. The role requires a strategic approach to campaigns, events, and internal communications aligned with local market needs and global brand objectives.

Qualifications

• 4–6 years of marketing experience in broadcast, live events, or tech sectors.
• Experience with government entities or mega projects is a plus.
• B2B marketing experience with a commercial focus.

Responsibilities

• Implement the regional marketing plan aligned with commercial strategy.
• Oversee digital, social, and email marketing campaigns.
• Lead branding efforts at major industry events.

Skills

Content creation

Campaign delivery

Project management

Job description

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Marketing Manager – Saudi Arabia
Location: Riyadh, Saudi Arabia
Reports to: Head of Commercial – Middle East

Role Overview

The Marketing Manager – Saudi Arabia is responsible for executing targeted marketing initiatives that enhance NEP’s visibility, support commercial growth, and drive client engagement across the Kingdom. The role delivers high-impact campaigns, localized content, and strategic event participation, while ensuring alignment with NEP’s global brand and business objectives.

Key Responsibilities

Marketing Planning & Execution

Implement the regional marketing plan aligned with NEP’s commercial strategy in Saudi Arabia.

Ensure campaigns are relevant to the local market while maintaining global brand consistency.

Monitor market trends and align activities with Vision 2030 and national events.

Campaigns & Content Development

Roll out digital, social, and email marketing campaigns tailored to the Saudi audience.

Develop compelling content such as case studies, client decks, videos, and brochures.

Maintain a consistent and professional communication stream across platforms.

Events & Brand Visibility

Lead NEP’s presence at major Saudi industry events (e.g. Riyadh Season, Saudi Games).

Manage branding, logistics, and coordination for trade shows, conferences, and activations.

Ensure strong representation of NEP’s identity in all external-facing experiences.

Digital Marketing & Social Media

Oversee NEP Saudi Arabia’s social media accounts, working with the global team for brand alignment.

Update website content with localized case studies and news.

Track and optimize digital performance to increase reach and engagement.

Support commercial teams with localized sales tools, pitch decks, and RFP responses.

Collaborate on client presentations and ensure messaging reflects Saudi market needs.

Collect testimonials and project highlights to strengthen sales narratives.

Internal Marketing & Employer Brand

Partner with HR to promote NEP’s employer brand within Saudi Arabia.

Support internal communications and engagement initiatives for new joiners and teams.

Reporting & Brand Compliance

Report on campaign performance and ROI for the Saudi market.

Align with NEP global marketing systems, policies, and brand guidelines.

Maintain brand quality and consistency across all marketing assets.

Key Requirements

4–6 years of marketing experience, ideally in broadcast, live events, or tech-related sectors in Saudi Arabia.

Experience working with or within government entities, entertainment bodies, or mega projects is a plus.

Strong content creation, campaign delivery, and project management skills.

Experience in B2B marketing with a commercial focus.

Arabic fluency is a strong advantage; English proficiency required.

Familiarity with Saudi Arabia’s media and event landscape, including Vision 2030 initiatives.

Experience coordinating with global marketing teams and adapting messaging locally.