Market Researcher

Deluxe Holiday Homes; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A rental management company in Riyadh is seeking an experienced Market Researcher. You will lead comprehensive market research for the launch of a Holiday Homes company, focusing on competition, pricing, and regulatory aspects. The role involves analyzing market trends, traveler behavior, and customer segments, aiming to provide insights for strategic decisions. Strong analytical and communication skills are essential. A valid Saudi driving license is required.

Qualifications

• Experience in market research, particularly in hospitality or real estate.
• Strong analytical skills and ability to synthesize data.
• Excellent communication skills for presentation and reporting.

Responsibilities

• Conduct comprehensive market research on short-term rentals in KSA.
• Analyze market demand, competition, and regulatory requirements.
• Prepare detailed market research reports with actionable insights.

Skills

Market & Competitive Intelligence Analysis

Financial & Pricing Analysis

Regulatory & Market Entry Research

Strategic & Critical Thinking

Communication & Storytelling with Data

Ownership & Self-Management

Valid Saudi driving license

Job description

We are seeking an experienced Market Researcher to lead and execute a comprehensive market research study for the planned launch of a Holiday Homes / Short-Term Rental Management Company in the Kingdom of Saudi Arabia, with a primary focus on Riyadh.

The role will support senior management in market entry decisions, pricing strategy, target customer identification, regulatory understanding, and competitive positioning.

Key Responsibilities

• Conduct in-depth research on the short-term rental / holiday homes market in KSA, with focus on Riyadh
• Analyze market size, demand drivers, seasonality, occupancy trends, and average daily rates (ADR)
• Identify target customer segments (corporate stays, leisure travelers, medical tourism, relocations, etc.)
• Identify and analyze key competitors (local operators, serviced apartments, global platforms)
• Benchmark competitors on:
  • Pricing models
  • Service offerings
  • Commission structures
  • Property acquisition strategies
  • Customer experience and branding
• Assess market gaps and differentiation opportunities
• Research short-term rental regulations in KSA, including:
  • Licensing requirements
  • Municipality and tourism authority rules
  • Zoning restrictions
  • Tax and VAT implications
• Summarize compliance requirements for market entry
• Provide pricing recommendations based on market benchmarks
• Support high-level revenue and cost projections
• Identify feasibility and break-even considerations for the KSA market
• Study traveler behavior and accommodation preferences in Riyadh
• Analyze demand sources (business travel, events, tourism, Vision 2030 initiatives)
• Identify high-potential locations and property types
• Prepare a structured market research report with clear insights and data
• Present findings, conclusions, and strategic recommendations to management
• Support decision-making with data-driven insights

Requirements

• Market & Competitive Intelligence Analysis (Hospitality / Real Estate)
• Financial & Pricing Analysis
• Regulatory & Market Entry Research
• Strategic & Critical Thinking
• Communication & Storytelling with Data
• Ownership & Self-Management
• valid Saudi driving license