Himel Marcom Business Partner

Schneider Electric North America; Al Khobar; On-site; SAR 200,000 - 300,000; Full time

Job summary

A global technology company is seeking a MarCom Business Partner to oversee marketing and communications efforts in Saudi Arabia. This role entails collaborating with sales teams, managing store branding, executing customer events, and adapting campaigns for local audiences. A Bachelor's degree and 3+ years of B2B marketing experience are essential, with proficiency in Arabic and English. Ideal candidates will excel in project management and have strong cross-functional collaboration skills, as well as an understanding of the Middle Eastern business landscape.

Qualifications

• 3+ years of experience in B2B marketing, MarCom, or channel marketing.
• Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.
• Proven capability in event execution and localized content creation.

Responsibilities

• Support channel expansion including distributor co-marketing.
• Manage in-store branding materials and ensure consistency.
• Plan and execute customer meetings and workshops.
• Lead new market launch events and localized campaigns.
• Manage daily operations of the Himel Experience Center.

Skills

Excellent Arabic communication skills

Excellent English communication skills

Project management skills

Cross-functional collaboration

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

We are seeking a proactive and culturally fluent MarCom Business Partner to drive Himel’s marketing and communications activities across Saudi Arabia and any other assigned countries. The role supports channel expansion, store‑level branding, offline customer engagements, new‑market launch events, and oversees the Himel Experience Center in Saudi Arabia.

This position requires strong execution capabilities, cross‑functional collaboration, and a deep understanding of Middle Eastern business environments.

Key Responsibilities

• Market & Channel Support
  • Partner with sales and channel teams to execute localized MarCom plans for Saudi Arabia and any other assigned countries.
  • Support channel expansion, including distributor co‑marketing, onboarding communication, and sales enablement content.
  • Develop localized marketing toolkits, POS materials, and partner communication assets.
  • Strong attention to detail.
  • Collaborative and agile mindset.
• Store Materials & Brand Presence
  • Manage in‑store branding materials including displays, visual merchandising, signage, and product information assets.
  • Ensure consistent application of Himel brand guidelines across all retail and channel environments.
• Offline Customer Events
  • Plan and execute customer meetings, workshops, and technical sessions, ensuring strong brand experience and engagement.
  • Handle event logistics, content preparation, vendor coordination, and post‑event analysis.
• New Market Launches & Campaigns
  • Lead new market launch events, regional activations, and localized campaigns in Middle Eastern markets.
  • Adapt global campaigns to suit local cultures, languages, and industry expectations.
• Himel Experience Center (Saudi Arabia)
  • Manage daily operations, maintenance, and content updates of the Himel Experience Center.
  • Ensure premium visitor experience through product demonstrations, digital content, and customer tours.
  • Organize training sessions, executive visits, and tailored customer experiences.
• Cross‑Functional Collaboration
  • Act as the liaison between regional markets and global marketing teams for insights, localisation needs, and campaign performance reviews.
  • Provide regular updates on market trends, competitive intelligence, and customer insights.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in B2B marketing, MarCom, or channel marketing, preferably in electrical, industrial, or technology sectors.
• Excellent Arabic & English communication skills required.
• Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.
• Proven capability in event execution, channel marketing activities, and localized content creation.
• Strong project management skills with the ability to coordinate multiple stakeholders.
• Willingness to travel within the Middle East as required.

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We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitisation. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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150,000+ employees in 100+ countries
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You must submit an online application to be considered for any position with us. This position will be posted until filled.

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