Head of Campaign & Content Strategy

SAN International Group | مجموعة سان العالمية; Jeddah; On-site; SAR 250,000 - 300,000; Full time

Job summary

A leading regional marketing firm in Jeddah seeks a Head of Campaign & Content Strategy to drive strategic direction and execution for multi-brand campaigns. You will manage budget allocations, define media strategies, and analyze campaign performance. Ideal candidates have 7-10 years in campaign strategy within fashion or retail, strong analytical skills, and expertise in tools like Meta and TikTok. Join a dynamic team focused on creativity and performance excellence.

Qualifications

• 7-10 years' experience in campaign strategy or integrated communications.
• Proven expertise in budget management and campaign analytics.
• Strong understanding of GCC consumer behavior.

Responsibilities

• Develop integrated campaign strategies across digital and offline.
• Manage budget allocation and optimization.
• Collaborate with creative teams for campaign execution.
• Build and oversee a Campaign Dashboard.
• Lead a cross-functional campaign team.

Skills

Campaign strategy

Budget management

Data analytics

Omnichannel marketing

Leadership

Storytelling

Tools

Meta

TikTok

Google Ads

Power BI

GA4

Job description

We’re seeking a Head of Campaign & Content Strategy to lead the strategic direction, performance, and execution of campaigns across SAN’s multi-brand portfolio.

You’ll define campaign objectives, manage budgets, select media channels, and analyze results, ensuring that every campaign balances creativity with commercial success. Working with creative, media, and e-commerce teams, you’ll transform insights into powerful brand moments that drive growth.

Key Responsibilities

Strategic Campaign Leadership

• Develop and lead integrated campaign strategies for all SAN brands across digital and offline channels.
• Set objectives, KPIs, and strategic frameworks that connect creativity with business results.
• Manage budget allocation and optimization, ensuring efficiency across Paid, Owned, and Earned channels.
• Define media mix and publishing plans (Meta, TikTok, Google, Snapchat, PR, Influencers) tailored to audience insights.
• Lead post-campaign analysis and ROI evaluation to guide future planning.

Data-Driven Planning & Intelligence

• Use analytics and customer data to identify growth opportunities, key seasons, and behavioral triggers.
• Establish a Campaign Intelligence Framework linking ad performance to purchase intent and customer journeys.
• Monitor product and message performance to highlight hero items and optimize storytelling.

Cross-Functional Campaign Management

• Collaborate with Creative, Media, and E-commerce teams for seamless execution across touchpoints.
• Ensure all campaigns support omnichannel conversion goals across retail and digital platforms.
• Partner with Influencer Marketing and Brand Partnerships for co-creation and collaborations.

Performance Optimization & Analytics

• Build and oversee a Campaign Dashboard tracking ROAS, CAC, conversions, and brand KPIs.
• Deliver Post-Campaign Reports summarizing results, insights, and next steps.
• Implement Marketing Mix Modeling (MMM) to forecast and reallocate budgets dynamically.

Brand Portfolio Alignment

• Design an Integrated Storytelling Framework ensuring brand harmony across SAN’s portfolio.
• Align campaigns with product launches and seasonal collections, reinforcing each brand’s voice and equity.

Innovation & Trend Leadership

• Track global fashion and content trends to inspire new campaign opportunities.
• Integrate AI, CGI, and interactive formats to advance SAN’s digital innovation and customer engagement.

Governance & Process Excellence

• Develop a Campaign Playbook defining processes, quality standards, and performance benchmarks.
• Lead quarterly campaign reviews to evaluate creative and commercial outcomes across brands.

Strategic Partnerships

• Build partnerships with major media and tech platforms (Meta, TikTok, Google, Vogue Arabia, etc.).
• Manage external agencies and partners to elevate creativity and reach.
• Identify co-branding opportunities that align with SAN’s growth strategy.

Leadership & Culture

• Lead a cross-functional campaign team across planning, analytics, and media.
• Foster a culture of data-driven creativity, agility, and ownership.
• Champion SAN’s values: Innovation, Speed, Customer Love, Excellence, and Accountability.

Requirements

• 7–10 years’ experience in campaign strategy, brand marketing, or integrated communications (fashion or retail preferred).
• Proven expertise in budget management, campaign analytics, and ROI optimization.
• Strong understanding of GCC consumer behavior and omnichannel marketing.
• Proficiency in Meta, TikTok, Google Ads, Power BI, and GA4.
• Leadership, storytelling, and analytical excellence.