Digital Marketing Manager (Automotive)

Alesayi Motors; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

An automotive dealership in Riyadh is seeking a dynamic Digital Marketing Manager to implement effective digital marketing strategies and drive brand engagement. The ideal candidate should have proven experience in digital marketing tailored for the automotive industry, strong analytical skills, and the ability to manage social media and online campaigns. Responsibilities include optimizing the company's website, conducting market research, and collaborating across teams to enhance customer experience. This role offers the opportunity to lead innovation in marketing efforts.

Qualifications

• Proven experience in digital marketing, particularly in the automotive industry.
• Exceptional analytical skills to interpret data and devise marketing strategies.
• Strong project management abilities to handle multiple projects efficiently.
• Excellent communication and interpersonal skills for collaboration.
• Creative thinker with a focus on detail in marketing materials.
• Familiarity with SEO, PPC, social media advertising, and content marketing strategies.
• Ability to adapt to a fast-paced environment and embrace change.
• Strong understanding of customer behavior for targeted marketing.
• Leadership qualities to motivate team members.

Responsibilities

• Develop and implement effective digital marketing strategies.
• Manage and optimize the company's website for user experience.
• Oversee social media marketing campaigns and content creation.
• Analyze performance of digital marketing campaigns and assess ROI.
• Collaborate with sales and customer service teams for seamless customer journey.
• Conduct market research to adjust marketing strategies.
• Manage digital advertising budgets for optimal impact.
• Develop email marketing campaigns for lead nurturing.
• Stay updated on digital marketing trends for continuous improvement.

Job description

We are seeking a dynamic and results-oriented Digital Marketing Manager to join our automotive dealership and distributor team in Riyadh, Saudi Arabia. The ideal candidate will possess a strong background in digital marketing strategies specifically tailored for the automotive industry. This role requires a deep understanding of digital marketing tools and techniques, as well as the ability to analyze market trends and customer insights to drive brand engagement and sales. As a key player in our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns that resonate with our target audience and enhance our online presence.

Responsibilities

1. Develop and implement effective digital marketing strategies that align with the company's business objectives and enhance brand visibility in the automotive sector.
2. Manage and optimize the company's website, ensuring it is user-friendly, responsive, and optimized for search engines to drive organic traffic.
3. Oversee social media marketing campaigns across various platforms, creating engaging content that fosters community engagement and generates leads.
4. Analyze and report on the performance of digital marketing campaigns, utilizing data analytics tools to assess ROI and make data-driven decisions.
5. Collaborate with sales and customer service teams to ensure a seamless customer journey from digital engagement to in-store experience.
6. Conduct market research to identify new trends, customer preferences, and competitive landscape, adjusting marketing strategies accordingly.
7. Manage digital advertising budgets, ensuring optimal allocation of resources for maximum impact and cost-effectiveness.
8. Develop email marketing campaigns that nurture leads and maintain customer relationships through personalized content and offers.
9. Stay updated on the latest digital marketing trends and technologies, continuously seeking opportunities for innovation and improvement.

Preferred Candidate

1. Proven experience in digital marketing, particularly within the automotive industry, with a strong portfolio of successful campaigns.
2. Exceptional analytical skills, with the ability to interpret complex data and translate it into actionable marketing strategies.
3. Strong project management skills, capable of handling multiple projects simultaneously while meeting deadlines.
4. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
5. Creative thinker with a passion for innovation and a keen eye for detail in all marketing materials.
6. Familiarity with SEO, PPC, social media advertising, and content marketing strategies.
7. Ability to adapt to a fast-paced environment and embrace change as digital marketing trends evolve.
8. Strong understanding of customer behavior and the ability to leverage insights for targeted marketing initiatives.
9. Leadership qualities that inspire and motivate team members to achieve their best work.

Skills

• Search Engine Optimization (SEO): A crucial skill for enhancing website visibility and driving organic traffic through keyword optimization, content creation, and link-building strategies.
• Data Analytics: Proficiency in using analytics tools to track campaign performance, understand user behavior, and make informed marketing decisions based on data insights.
• Content Creation: The ability to create engaging and relevant content tailored for various digital platforms, including blogs, social media, and email newsletters to attract and retain customers.
• Social Media Management: Experience in managing social media accounts, crafting posts that engage audiences, and utilizing paid advertising to boost visibility and reach.
• Email Marketing: Knowledge of email marketing tools and best practices for designing, sending, and analyzing email campaigns that effectively nurture leads and maintain customer relationships.