CRM Specialist

Sweater; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A customer relationship management firm in Saudi Arabia is seeking a passionate CRM Specialist to manage customer relationship strategies aimed at enhancing retention and engagement. The ideal candidate will have a Bachelor's degree in a relevant field and proven experience with CRM platforms like CleverTap or Braze. Responsibilities include designing customer journeys, analyzing data, and collaborating with teams to improve customer experiences. Join a forward-thinking team focused on innovation and growth.

Benefits

Opportunities for growth and professional development

Dynamic and collaborative work environment

Qualifications

• Proven experience in CRM management, marketing automation, or customer lifecycle marketing.
• Hands-on experience with CRM platforms such as CleverTap, Braze, or WebEngage.
• Strong analytical and problem-solving skills with the ability to interpret customer data.

Responsibilities

• Manage and implement CRM strategies to increase customer retention and loyalty.
• Analyze customer data to identify segments and understand user behavior.
• Design and execute customer journeys and lifecycle campaigns.

Skills

CRM management

Data analysis

Marketing automation

Customer lifecycle marketing

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field

Tools

CleverTap

Braze

WebEngage

Job description

We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.

You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities

• Manage and implement CRM strategies to increase customer retention and improve loyalty.
• Analyze customer data to identify segments and understand user behavior.
• Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.
• Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.
• Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.
• Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness.
• Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
• Propose creative and innovative ideas to boost customer engagement and retention.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
• Proven experience in CRM management, marketing automation, or customer lifecycle marketing.
• Hands-on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).
• Strong analytical and problem-solving skills with the ability to interpret customer data.
• Excellent communication and collaboration skills.
• Attention to detail and a passion for improving the customer experience.

Why Join Sweater

At Sweater, we believe in building lasting customer relationships through data, creativity, and collaboration. You’ll be part of a forward-thinking team that values innovation, ownership, and impact.

• Opportunities for growth and professional development
• Dynamic and collaborative work environment