Creative Strategy Lead

MDLBEAST; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading entertainment company in Jeddah is seeking a Creative Strategy Lead to guide the strategic planning for their innovative campaigns. The ideal candidate will have over 5 years of experience in brand strategy and a passion for music and storytelling. You will collaborate with various teams to ensure engaging and impactful creative solutions. This role demands strong communication skills and the ability to thrive in a fast-paced environment.

Qualifications

• 5+ years in strategic planning or brand strategy.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience crafting insights-driven creative campaigns.

Responsibilities

• Lead strategic planning for creative campaigns and events.
• Drive ideation for new and existing IPs/brands.
• Collaborate with teams to integrate audience insights.
• Develop clear and actionable creative briefs.
• Transform audience insights into compelling storytelling.

Skills

Strategic planning

Brand strategy

Audience research

Creative campaign development

Effective communication

Education

Bachelor’s degree in Marketing

Job description

Overview

MDLBEAST has an exciting opportunity for a Creative Strategy Lead within our Creative Compass team. As the Creative Strategy Lead, you will play a pivotal role in shaping creative campaign strategies, leveraging consumer insights, cultural trends, and strategic thinking to enhance MDLBEAST’s diverse brand portfolio.

Responsibilities

• Lead strategic planning for MDLBEAST’s creative campaigns and events.
• Drive ideation processes for MDLBEAST’s new and existing IPs/brands.
• Collaborate closely with Centers of Excellence (CoEs) to integrate audience insights into creative strategies.
• Develop clear and actionable creative briefs aligned with MDLBEAST’s diverse sub-brands and event objectives.
• Guide teams in transforming audience insights into compelling storytelling and innovative creative solutions.
• Ensure strategic consistency across all creative campaigns by aligning with Marketing, Commercial, and Product teams.
• Stay abreast of cultural and consumer trends to maintain MDLBEAST’s position at the forefront of innovative creative strategy.
• Confidently present strategies and campaign directions to senior management and stakeholders.

Qualifications

• Experienced with 5+ years in strategic planning, brand strategy, or a related strategic role.
• Equipped with a Bachelor’s degree in Marketing, Communications, Business, or a relevant field.
• A strategic visionary with proven experience crafting insights-driven creative campaigns.
• Skilled at leveraging audience research and segmentation to create impactful strategies.
• An exceptional communicator, comfortable leading discussions with senior stakeholders.
• Highly collaborative, capable of navigating complex stakeholder environments with ease.
• Passionate about music, culture, and the art of storytelling through brand experiences.
• Comfortable thriving in fast-paced environments, handling multiple campaigns simultaneously.

Stakeholders

• Creative Compass Team
• Marketing, Media, Content teams
• MDLBEAST Commercial, Product, and Centers of Excellence
• External agencies and partners