Assistant Brand Manager

Sunbulah Group; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Saudi Arabia is seeking a Marketing Specialist to assist in developing brand strategies, monitoring market trends, and preparing reports for stakeholders. Candidates should have a university degree in Marketing and 3-5 years of relevant experience, with proficiency in English and a basic understanding of Arabic preferred. This role offers the opportunity to work closely with various teams to enhance brand positioning and drive marketing efforts.

Qualifications

• 3-5 years of relevant experience in marketing / brand management.
• Basic understanding of Arabic, advanced level preferred.
• Advanced English.

Responsibilities

• Assist in developing category/Brand strategy and product positioning.
• Monitor market trends and identify opportunities or risks.
• Prepare final reports for function heads and stakeholders.
• Assist in developing brand identity & brand image.
• Support in execution of marketing and promotional activities.

Skills

Business agenda driving

Market analysis

Brand positioning

Communication skills

Education

University degree in Marketing or related fields

Job description

Responsibilities

• Assist in developing category/ Brand strategy defining product positioning in the market
• Monitoring marketing trends, competition activities and consumer insights to identify any opportunities or risks.
• Policies, Systems, Processes, Procedures, Standards and Reports
• Participate in the development of the marketing function policies, systems, processes and procedures to ensure the consistent application and ease of operations.
• Prepare final reports for function heads and relevant stakeholders, highlighting major accomplishments, issues and actions that were taken against them.
• Assist in developing the preparation and consolidation of the Category/ brand budget as well as monitor and control the branding expenditures of Category/ brand to ensure that the financial performance of the Category/ brand meets the allocated budget until achieve top line, gross margin and net contribution targets.
• Work closely with stakeholders to assist in developing brand identity & brand image based on pre-set strategy.
• Support in the development and maintenance of branding guidelines for Category/ brand
• Support & contribute to execution of the marketing and promotional activities for category/ brand to ensure that branding activities reflect the intended image and achieve required impact for the targeted market segment.
• Participate & contribute in the development of marketing and communication materials for Category/ Brand by liaising with assigned creative agencies to provide well-defined value proposition and enhance market competitiveness.
• Contribute to building and maintaining relationships marketing agencies, creative houses, and consumer platforms, etc. to ensure the effective development of Sunbulah marketing material.
• Ensure brand guidelines across all communication platforms
• Assist in planning and executing for all integrated brand communication ( ATL ; BTL & PR )
• Support in development and implementation of consumer research plans, including continuous and ad hoc studies to understand consumer market needs and expectations.
• Work closely with stakeholders to understand & analyze the market research and benchmarking activities to identify market segments, target market, industry trends.
• Contribute towards the development of Category/ brand “building blocks” (pricing, promotions, new products, market growth, marketing activities, brand campaigns and activation) for assigned markets.
• Coordinate with commercial and sales team to develop activity plans in line with the brand promo and pricing strategy
• Track promotion effectiveness and monthly deep dives with close monitor for brand & competition performance
• Ensuring proper execution & follow through for NPD’s results Vs the booklet.
• Collaborate with R&D team and supply chain to manage product launches and ensure OTIF delivery for new NPDs
• Contributes to the continuous improvement of marketing practices considering ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans.

Qualifications

• University degree, preferably in Marketing or related fields.
• 3-5 years of relevant experience in marketing / brand management.
• Demonstrated ability to drive a business agenda.
• Arabic: Basic understanding, Advanced level is preferred.
• English: Advanced.