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Lead Digital Media Buyer - Remote, Latin America

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Lead Digital Media Buyer - Remote, Latin America
Medium
Teletrabalho
MXN 734.000 - 1.102.000
Tempo integral
Há 15 dias

Resumo da oferta

A leading software consultancy in Mexico seeks a Media Buyer to execute data-driven media strategies, manage campaigns across platforms like Google Ads and LinkedIn, and optimize budgets for maximum performance. The ideal candidate has over 4 years of media buying experience and excels in analytics. Join this dynamic team and benefit from a competitive salary, flexible hours, and remote work options.

Serviços

Competitive salary and bonuses
Generous paid-time-off policy
Flexible working hours
Continuing education, training

Qualificações

  • 4+ years of experience in media buying, preferably in an agency setting.
  • Proven track record of managing performance marketing campaigns focused on results.
  • Self-motivated, detail-oriented, and able to work independently.

Responsabilidades

  • Execute data-driven media buying strategies that align with client goals.
  • Launch, manage, and optimize paid media campaigns across multiple platforms.
  • Manage and allocate media budgets effectively to maximize campaign performance.

Conhecimentos

Media buying experience
Google Ads
Meta Business Suite
LinkedIn Ads
Analytical skills

Ferramentas

Google Analytics
Meta Ads Manager
Third-party trackers
Descrição da oferta de emprego

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well‑versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.

Media Buying & Strategy
  • Execute data‑driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel‑specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
Campaign Execution & Management
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Budget Management
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost‑saving without compromising campaign effectiveness.
Skills & Qualifications
  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
  • Exceptional analytical and problem‑solving skills.
  • Excellent communication and interpersonal skills.
  • Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.
Company Benefits
  • Competitive salary and bonuses, including performance‑based salary increases.
  • Generous paid‑time‑off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company‑sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote

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* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.

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