VP of Sales Mexico

Samyang America, Inc.; México; Presencial; MXN 3,110,000 - 5,514,000; Jornada completa

Descripción de la vacante

A leading food brand is seeking a Regional Vice President of Sales in Mexico to drive growth strategy and manage key accounts. This role requires 15+ years of experience in the FMCG industry, strong negotiation skills, and proficiency in English and local languages. The position offers a competitive salary of $169,261 to $300,000 annually, plus benefits including bonuses and insurance.

Servicios

Annual incentive bonus

Medical/dental/vision insurance

401(k) plan with company match

Formación

• 15+ years of progressive sales experience in the FMCG/CPG industry.
• Fluent in English; proficiency in Spanish or Portuguese preferred.
• Strong relationships with retailers and distributors in-region.

Responsabilidades

• Develop and execute a comprehensive sales strategy.
• Lead and manage regional key account negotiations.
• Collaborate with cross-functional teams.

Conocimientos

Sales leadership

Negotiation

Communication

Strategic planning

Cultural sensitivity

Educación

Bachelor's degree

MBA or relevant graduate degree

Descripción del empleo

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don\'t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you\'ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you\'re ready to be part of a brand that\'s more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Overview

The Regional Vice President of Sales will lead and drive Samyang\'s growth strategy within their assigned region. This role is responsible for P&L ownership, strategic account development, retail execution, distributor and broker management, and team leadership. The ideal candidate brings deep industry knowledge, proven leadership skills, and a track record of building strong retail and foodservice partnerships in international markets.

Key Responsibilities

• Develop and execute a comprehensive sales strategy aligned with corporate objectives for the assigned region
• Lead and manage regional key account negotiations with national and regional retailers, distributors, and foodservice operators
• Oversee and direct local brokers and partners; drive accountability and performance
• Own regional sales forecasting, pricing, and promotional planning
• Identify new business opportunities, route-to-market strategies, and channel expansion initiatives
• Lead, mentor, and build a high-performing sales team
• Collaborate with cross-functional teams including marketing, finance, trade marketing, and supply chain
• Ensure full compliance with local regulations, trade practices, and internal reporting
• Represent the company at major industry events, trade shows, and customer meetings
• Report performance, risks, and opportunities to global sales leadership regularly

Qualifications

• 15+ years of progressive sales experience in the FMCG/CPG industry, with a strong preference for food, beverage, or ethnic brands
• Proven success in regional or international sales leadership roles with P&L responsibility
• Deep knowledge of the assigned region\'s retail, wholesale, and/or foodservice landscape
• Strong relationships with top-tier retailers, distributors, and partners in-region
• Fluent in English; proficiency in local language(s) is highly preferred (Spanish for Mexico/Central America and South America; Portuguese for Brazil; French a plus for Canada)
• Excellent negotiation, communication, and strategic planning skills
• Bachelor\'s degree required; MBA or relevant graduate degree is a plus
• Willingness to travel frequently within the region (up to 40–60%)
• Must be located in the U.S.

Preferred Attributes

• Entrepreneurial mindset with the ability to build business from the ground up
• Strong cultural sensitivity and leadership in multicultural environments
• Experience working with Korean HQ or Asian brands is a plus
• Ability to thrive in fast-paced, high-growth, matrixed organizations

The base salary for this position is between $169,261.00 and $300,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.