VP of Retail Marketing

Paradigm; Ciudad de México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading cryptocurrency platform in Mexico seeks a Senior Director of Retail Marketing to lead brand and content marketing strategies. The ideal candidate has over 10 years of experience in marketing leadership, including brand strategy and customer engagement. Responsibilities include team management and executing marketing initiatives across Latin America. This role offers competitive benefits, including unlimited paid time off and remote-first work environment.

Servicios

Unlimited paid time off

Remote-first work environment

Employee stock option program

Premium health, dental, and life insurance

Formación

• 10+ years of experience in marketing leadership.
• 3-5 years in leadership positions are essential.
• Good understanding of AI tools for marketing.

Responsabilidades

• Develop and execute brand and content marketing strategies.
• Lead cross-functional marketing teams.
• Drive customer education and engagement initiatives.

Conocimientos

Strategic thinking

Leadership

Brand strategy

Content marketing

Customer engagement

Fluency in English

Understanding of the Mexican market

Descripción del empleo

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

As the Senior Director of Retail Marketing, you will be responsible for leading our Brand, Content and Creative marketing teams to deliver best-in-class campaigns. You will lead our Marketing Operations team and work closely with our Growth and Product Marketing teams to ensure consistency across all of our Marketing efforts. This role requires a strategic thinker, data-driven decision-maker, and execution-focused leader who can align cross-functional teams, optimize channel performance, and ensure product success in Mexico and across Latin America.

Reports To

General Manager of Retail

Who You Are

• Mexico based.
• 10+ years of progressive experience in marketing leadership roles, including at least 3-5 years in leadership positions.
• Proven expertise in brand strategy, content marketing, customer engagement, and CRM.
• Demonstrated ability to develop and implement marketing strategies that reposition and scale brands.
• Direct or indirect experience in financial services, brokerage, fintech, or cryptocurrency.
• Exceptional leadership skills with experience managing and growing diverse marketing teams.
• Good understanding of AI tools and how to implement them to increase output quality and velocity
• Fluent in English (written and spoken) and proficient in Spanish.
• Good understanding of the Mexican market and our key segments

What You Will Do

• Develop and execute comprehensive brand and content marketing strategies that align with the company’s goals and direction.
• Lead Customer Marketing & Engagement, Content & Social Media, Events & Sponsorships, Brand Strategy, and Partnerships Marketing.
• Collaborate closely with Growth and Product Marketing, ensuring strategic alignment and flawless execution.
• Drive customer education and engagement initiatives to empower users to improve their financial well-being.
• Oversee the localization of marketing strategies across multiple Latin American markets, adapting messaging to resonate culturally and contextually.
• Foster cross-functional collaboration with Product, Legal, Compliance, Data, and Finance teams, ensuring marketing compliance, performance tracking, and efficient budgeting.
• Build and manage a high-performing marketing team, fostering professional development and growth.
• Track and report on key marketing metrics, including brand awareness, customer engagement and retention, and market share expansion among target demographics.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don\'t match every point in the description, we still want to hear from you.

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

• Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
• High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
• Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
• Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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