Vice President of Marketing

GALILEO RH; Valladolid; Presencial; MXN 1,440,000 - 2,161,000; Jornada completa

Descripción de la vacante

A leading marketing firm in Mexico is seeking a seasoned marketing professional with over 10 years of experience in B2B software. The role involves leading a pan-European marketing roadmap, driving brand visibility, and optimizing demand generation across diverse markets. The ideal candidate has strong leadership skills, a deep understanding of marketing automation tools like HubSpot, and is fluent in English. This position offers an exciting opportunity to shape marketing strategies and contribute to the company's growth goals.

Formación

• 10+ years of experience in senior marketing roles.
• Experience in B2B software or technology companies.
• Professional fluency in English; additional languages are a plus.

Responsabilidades

• Design and lead a marketing roadmap aligned with growth.
• Develop marketing initiatives and performance metrics.
• Lead a marketing team and promote a collaborative culture.

Conocimientos

Demand generation

Marketing automation

Analytical mindset

Leadership

B2B marketing

Herramientas

HubSpot

Microsoft Dynamics

Descripción del empleo

Scope of the Role

Market Strategy & Commercial Impact

• Design and lead a pan-European marketing roadmap aligned with business growth priorities.
• Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.
• Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Revenue Enablement & Product Positioning

• Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.
• Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.
• Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.

Brand Development & Visibility

• Establish a coherent and differentiated brand presence across European markets.
• Drive external visibility through media relations, thought leadership, and executive communications.
• Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.

Team & Operating Model

• Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.
• Introduce scalable processes, reporting standards, and automation to support sustainable growth.
• Promote a results‑oriented, collaborative culture focused on experimentation and continuous improvement.

Success Metrics

• Contribution of marketing to overall pipeline and revenue generation.
• Improvement in conversion rates from lead to customer over time.
• Optimization of customer acquisition costs through smarter channel mix and execution.
• Increased brand recognition and visibility within target markets.
• Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.
• Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Key Focus Areas & Complexities

• Scaling demand generation across multiple regions while maintaining relevance and quality.
• Creating a unified brand experience in culturally diverse markets.
• Balancing leadership responsibilities with day‑to‑day operational involvement.
• Aligning marketing closely with sales, product, and customer‑facing teams.
• Establishing reliable performance measurement in a growing and evolving tech environment.
• Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer‑centric messaging.

Profile

Required Experience

• Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies.
• Demonstrated ability to support growth in fast‑scaling or transformation contexts.
• Strong command of demand generation, positioning, and go‑to‑market execution.
• Proven leadership skills with the ability to influence at executive level.
• Experience operating across multiple European markets.
• Strong analytical mindset with hands‑on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).
• Professional fluency in English; additional European languages are advantageous.