Sr. Data Analyst - Data & Analytics (Mexico)

Channel Factory; Ciudad de México; A distancia; MXN 732,000 - 1,100,000; Jornada completa

Descripción de la vacante

A marketing technology firm in Mexico City seeks an experienced marketing/media analytics professional. You will manage analytics projects, develop insights for media strategies, and analyze campaign performance across platforms. The ideal candidate has over 5 years of relevant experience and strong skills in data visualization and project management. This role offers flexibility and the opportunity to work with top global brands.

Servicios

Work-life flexibility

Professional development opportunities

Formación

• 5+ years of experience in strategic marketing/media analytics.
• 3+ years of agency experience or in a management consulting firm.
• Ability to measure Direct Response and Brand Awareness campaigns.

Responsabilidades

• Manage analytics deliverables throughout all phases of engagement.
• Develop integrated research and insights for client media strategies.
• Analyze campaign data to assess performance and provide actionable insights.

Conocimientos

Strategic marketing/media analytics

Data visualization and storytelling

Analytical skills

Project management

Cross-functional collaboration

Herramientas

Tableau

Datorama

Google Analytics

Excel

PowerPoint

Descripción del empleo

Key Responsibilities

• Manage Analytics deliverables throughout all phases of a marketing/media analytics engagement, including project scoping, data analysis, project management, and presentation of results to internal and external stakeholders.
• Develop and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and achieve campaign objectives.
• Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights.
• Identify key trends, performance drivers, and optimization opportunities, translating complex data into clear recommendations.
• Develop and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Datorama, Looker, Qlic, Metabase, etc.
• Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights.
• Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety.
• Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to keep Channel Factory at the forefront of innovation.
• Provide strategic thought leadership and subject matter expertise on data, research methodologies, measurement, and analytical techniques to enhance our capabilities, drive competitive advantage, and bring new opportunities, approaches, ideas, perspectives, etc. to clients.
• Mentorship of junior team members
• All other duties and responsibilities as assigned.

Qualifications

• 5+ years of experience in strategic marketing/media analytics (online & offline; traditional, digital, and cross-media)
• 3+ years of agency experience (agency experience/ client service business required) or in a management consulting firm
• Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, Metabase, etc.) to present insights in an engaging, client-friendly manner
• Strong understanding of digital advertising platforms, programmatic media, and ad/mar technologies, including:
  • Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk, Innovid, etc.)
  • Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.)
  • Digital & Social Analytics (Google Analytics, YouTube Analytics, Adobe, Comscore, etc.)
• Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel.
• Strong analytical skills, with the ability to translate complex data into meaningful insights and strategic recommendations.
• Proficiency in data visualization and storytelling to present insights in an engaging, client-friendly manner.
• Experience with brand safety, contextual targeting, and performance-based advertising is a plus.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Experience with advanced analytics techniques (MMM, attribution modeling, A/B testing, etc.) (a plus)
• Familiarity with ad verification and measurement partners (IAS, MOAT, Nielsen, etc.). (a plus)
• Certifications such as Google Analytics IQ, Adobe Digital Analyst, or IAB Digital Data Solutions. (a plus)
• Ability to travel a minimum of 15% throughout the year for trainings, company meetings, etc.

Nice to have

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Work-life flexibility – we value your contributions above all

About Channel Factory

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.