Senior Ml Engineer, Ad Performance

Launch Potato; A distancia; MXN 1,822,000 - 2,370,000; Jornada completa

Descripción de la vacante

A prominent digital media company is seeking a Machine Learning Engineer to optimize advertising performance. You will build scalable ML systems and collaborate on global projects that improve ad targeting. Candidates should possess 5+ years of experience in software development and ML engineering, with expertise in Python, SQL, and ML frameworks like TensorFlow and PyTorch. This role offers the opportunity to drive significant revenue impact while working in a diverse and inclusive environment.

Formación

• 5+ years of software development and ML engineering, with 3+ years in advertising systems.
• Proven experience optimizing ad performance using ML technologies.

Responsabilidades

• Elevate advertising performance by building scalable ML systems.
• Collaborate to design and refine ad algorithms.

Conocimientos

Python

SQL

Machine Learning

Advertising Algorithms

NLP

Computer Vision

Analytical Problem-Solving

Communication

Herramientas

TensorFlow

PyTorch

Spark

AWS

GCP

Descripción del empleo

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. We turn audience attention into action through data, machine learning, and relentless optimization. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges head‑on, and make substantial impact, we’re looking for you to join our dynamic team.

SPECIFICALLY

• 5+ years of software development and ML engineering, including 3+ years focused on advertising systems


• Proven experience optimizing ad performance using both mature models and emerging ML technologies


• Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV


• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)


• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS / GCP)


• Strong analytical problem‑solving skills with a proven track record of delivering measurable results


• Excellent communication, teamwork, and project management skills

YOUR ROLE

Your mission: Elevate Launch Potato’s advertising performance by building scalable, production‑ready ML systems that optimize revenue while enhancing user experience.

OUTCOMES

• You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.


• Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.


• Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.


• Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day.


• Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.


• Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.


• Collaborate with global teams across product, data, and engineering to launch high‑impact ad features.


• Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.

COMPETENCIES

• Impact‑Oriented: Align ML systems to business outcomes and measure what matters.


• Technical Builder: Write clean, production‑ready code and architect scalable systems.


• Collaborative: Work seamlessly with global teams and communicate complex ideas clearly.


• Resilient & Determined: Don’t shy from challenges and drive projects through to impact.


• Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising.


• Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions.

Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture.

We are proud to be an Equal Employment Opportunity company.

We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.