Senior Marketing Manager - LATAM Chocolate & Grocery Brands

The Hershey Company; Región Ciénega; Presencial; MXN 1,670,000 - 2,228,000; Jornada completa

Descripción de la vacante

A global confectionery leader is seeking a Senior Marketing Manager for its LATAM Chocolate & Grocery Brands. You will spearhead the portfolio strategy, innovation, and brand communication across the region. The ideal candidate has extensive experience in the confectionery industry and strong leadership skills to guide a diverse team across multiple markets, including Mexico and Brazil.

Formación

• 15 years of experience in the confectionery industry or related fields.
• Advanced English – Level B2 or higher.

Responsabilidades

• Shape the future of chocolate across LATAM.
• Lead portfolio strategy and innovation.
• Manage P&L for multiple brands.

Conocimientos

Strategic thinking

Commercial acumen

Consumer empathy

Creativity & innovation

Influencing skills

Leadership

Agility

Educación

Bachelor's degree

Descripción del empleo

Position Title: Senior Marketing Manager – LATAM Chocolate & Grocery Brands

Experience: Confectionery Industry, CPG or FMCG

Dept. / Function: Marketing

Location: Guadalajara, Jalisco

Languages: Advanced English – Level B2 or higher

Summary

Shape the future of chocolate and beyond across LATAM, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across LATAM. Lead a team of 14-16 people across Brazil, Mexico and Puerto Rico. Lead the portfolio strategy of 3 core brands across LATAM and Caribbean.

Major Duties/Responsibilities

• 20% Portfolio Strategy LATAM
• 40% Mexico portfolio Strategy, execution and measurement
• 20% Brazil portfolio Strategy, execution and measurement
• 20% Exports portfolio Strategy, execution and measurement

Minimum Knowledge, Skills, and Abilities required to successfully perform major duties/responsibilities

Brand Strategy & Positioning

• Define the global brand vision, purpose, and long-term strategic roadmap.
• Establish clear positioning and ensure consistency across all markets.
• Translate consumer, cultural, and market insights into winning brand strategies.
• Build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.

Business & P&L Ownership

• Own and deliver brand P&L (sales, margin, market share, profitability targets).
• Set annual and long-term brand growth targets.
• Partner with finance and sales to optimize pricing, portfolio, and mix management.
• Lead resource allocation (A&P budgets, innovation investments, media spend).

Innovation & Portfolio Management

• Lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
• Ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.
• Drive sustainability and packaging innovation (critical in FMCG today).

Consumer & Market Insight

• Champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
• Monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
• Use data analytics and research to drive precision in strategy and execution.

Communication & Media

• Define brand world and communication guidelines globally.
• Partner with creative agencies to deliver breakthrough campaigns.
• Drive digital and social media strategy, content, and influencer partnerships.
• Ensure integrated brand communication across touchpoints (TV, digital, in‑store, experiential).

Cross-Functional & Market Leadership

• Lead collaboration with R&D, Supply Chain, Finance, Sales, and local market teams.
• Provide strategic direction and brand stewardship to local marketing directors/teams.
• Build strong agency and external partnerships (creative, media, research).
• Ensure consistent brand execution across geographies while allowing local relevance.

Leadership & Talent Development

• Lead, inspire, and develop a high-performing brand team.
• Act as a culture carrier and role model for company values.
• Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.

Key Skills & Competencies

• Strategic thinker: ability to balance long-term vision with short-term execution.
• Commercial acumen: strong P&L and business management skills.
• Consumer empathy: passion for understanding people and culture.
• Creativity & innovation: ability to inspire breakthrough ideas.
• Influencing skills: navigate global matrix organizations and align diverse stakeholders.
• Leadership: proven track record of building and motivating teams.
• Agility: thrive in dynamic, fast-paced FMCG environments.

Education

Bachelor

Experience

15 years