Senior Manager, Media Planning

The Coca-Cola Company; Ciudad de México; Presencial; MXN 800,000 - 1,000,000; Jornada completa

Descripción de la vacante

A leading beverage company seeks a Media Planning Sr Manager to develop strategic media plans across brands in Mexico. The role requires 10-12 years of experience, expertise in digital marketing, and fluency in English and Spanish. The successful candidate will collaborate with multiple teams to enhance brand presence and drive media efficiency. Join a culture focused on growth and innovation.

Formación

• 10-12 years of media strategy, planning, and buying experience.
• Experience working in agencies and/or media vehicles preferred.
• Deep understanding of the evolved media landscape and e-commerce.

Responsabilidades

• Develop connections plans across brands/campaigns.
• Coordinate media buying ensuring efficient negotiation.
• Control media investment approving agency buying orders.

Conocimientos

Agile

Digital Marketing

Media Strategy

Negotiation

Storytelling

User Experience (UX) Design

Social Media

Descripción del empleo

Location(s): Mexico

City/Cities: Mexico

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: September 30, 2025

Shift:

Position Overview

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Focus, Scope, & Impact

• The Media Planning Sr Manager will:
• Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
• Coordinate media buying with Mkt PS (procurement), ensuring TCCC is performing an efficient buying and receiving maximum value out of negotiations
• Ensure we have the most effective and efficient media plans for our brands, outperforming competitors in all brand program KPIs
• Control media investment (real vs planned), approving Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary. Prepare budget evolution information (real vs. planned investment) and revise and approve media buying POs sent to Agency and Media
• Support all auditing processes with media-related questions
• Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (from ABP planning to all budget revisions)
• Constantly checking and reporting the current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others
• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
• Work in partnership with FL and bottlers to ensure we are capturing the right opportunities in each country in Latin America
• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams

Experience

• Media Strategy, Planning and buying experience (10-12 years)
• Experience working in agencies and/or media vehicles is preferred
• Preference for experienced developing non-conventional communication plans, with heavy focus on digital marketing and storytelling with clear results

Work Focus

• Ability to provide input to brand & creative strategy at category level
• Deep understanding of the evolved media landscape and e-commerce
• Develop gameplan as LATAM media dupla of the end-to-end responsible for the category
• Expertise in working with different external partners (i.e.: agencies, media partners, influencers)
• Ability to work in Agile cross-functional teams and be adaptable

Communication Focus

• Role will require frequent communication with OU and Regional Media-E2E and teams, OU IMX lead, OU Category teams, Frontline Marketing lead and teams, Global Media IMX team, Franchise and Bottlers
• Role will also interact frequently with external parties, particularly agencies and media companies
• English and Spanish are required languages

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

• MEDIA STRATEGY, PLANNING AND IMPLEMENTATION
• DIGITAL MARKETING
• AUDIENCE PLANNING

BROAD EXPERTISE IN (GOOD TO HAVE)

• BRAND STRATEGY
• AGILE WAYS OF WORKING

Skills: Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Digital Media, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Media Advertising, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.