Search Engine Optimization (SEO) Specialist

Community Sports Partners; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading youth sports organization in Mexico, Ciudad de México is seeking a talented SEO Specialist to enhance their online marketing strategy. This role involves managing paid media campaigns on Google and Meta, alongside SEO improvements for organic growth. The ideal candidate will have 2–4+ years of experience, strong analytical skills, and proficiency with tools like Google Ads and Semrush. An excellent opportunity for career growth in a collaborative office environment.

Servicios

Competitive salary based on experience

Collaborative work environment

Career growth opportunities

Formación

• 2–4+ years of hands-on experience managing paid media campaigns.
• Proven track record of improving ROAS and managing large budgets.
• Strong understanding of search engine algorithms and PPC best practices.

Responsabilidades

• Plan and optimize campaigns across Google Ads and Meta Ads.
• Conduct on-page SEO improvements and technical audits.
• Prepare performance reports with insights and recommendations.

Conocimientos

Paid media management

Keyword research

Data analysis

Ad copy development

Technical SEO

Herramientas

Google Ads

Meta Ads

GA4

Google Tag Manager

Semrush

Google Search Console

Descripción del empleo

We are one of the largest and fastest growing private youth sports operators in the GTA. We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities! We are looking for a talented SEO Specialist to join our team working hybrid out of our Etobicoke office.

You will be responsible for building, launching, optimising, and scaling paid campaigns across Meta and Google, and using your expertise to push media across other platforms as you see fit. This is an on site, collaborative position where you’ll work closely with our marketing team and founder.

After 6 months probation, candidates will be considered for relocation to Canada/US.

Responsibilities

Paid Media (Primary Focus – Google Ads & Meta Ads)

• Plan, build, and optimize campaigns across Google Ads (Search, Performance Max) and Meta Ads (Facebook & Instagram).
• Perform keyword research, audience segmentation, targeting refinement, and budget allocation.
• Monitor daily campaign performance, adjusting bids, creative, and targeting to achieve KPIs such as CPA and Conversion volume.
• Develop and test ad copy, creatives, and landing pages using A/B and multivariate testing.
• Implement conversion tracking using Google Tag Manager, GA4, and platform-specific tools.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Collaborate with creative team to brief ad messaging, visuals, and formats aligned with brand objectives.

SEO

• Conduct on-page SEO improvements including metadata, content optimization, keyword placement, and internal linking.
• Perform technical SEO audits (indexing, crawlability, Core Web Vitals, schema, site structure).
• Track performance using Google Search Console, GA4, and Semrush.
• Identify opportunities for organic growth through competitive analysis and market research.
• Support link-building and outreach initiatives.

• 2–4+ years of hands‑on experience managing paid media campaigns, especially Google Ads and Meta Ads.
• Solid experience in Paid Ads creative strategy and testing.
• Proven track record of improving ROAS and managing budgets at scale.
• Solid proficiency with GA4, Google Tag Manager, Google Search Console, and major SEO tools (Semrush.
• Solid understanding of search engine algorithms, ranking factors, and PPC best practices.
• Analytical mindset with ability to interpret data and turn insights into strategy.
• Experience with landing page optimization and CRO principles is a plus.
• Excellent communication, project management, and time-management skills.

• Competitive salary based on experience
• A collaborative, creative in office work environment
• Opportunity to work across multiple brands and industries
• Career growth within the organization