S&CM Manager Derma

Beiersdorf AG; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading skin and body care company in Mexico City seeks an experienced marketer to drive brand strategy execution and manage customer insights. The ideal candidate has a minimum of 3 years in marketing or sales, possesses strong financial analysis skills, and can handle stakeholder management in a dynamic environment. Join us in making a meaningful impact with our products that care for people's skin.

Formación

• At least 3 years of experience in Marketing, Sales or Shopper Marketing.
• Good Financial Analysis skills required.
• Proven experience in matching brand strategies with channel execution.

Responsabilidades

• Develop brand strategy execution at sales points for the LATAM region.
• Build local forecast for Category/Channel.
• Design innovation 'package' for markets.

Conocimientos

Experience in Marketing

Knowledge of Mexican Trade

Customer-centric thinking

Stakeholder management

Fluent English

Descripción del empleo

Your Tasks

Role Purpose:

Develop the execution of the brand strategy at the point of sales by understanding the needs of all markets from the latam region, apply the proper category & channel lenses and translating it into solutions for the customer management and field teams. Incorporates Category and Shopper Understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Category and by Retail Environment. As well as owning the execution of the assigned categories.

Main Accountabilities:

Planning : Ensure that the ABP meets the needs of the business and are properly funded and resourced.
Support the mapping of the needs of all activation markets and incorporate it into lead mkt workstreams.

• ABP/ Fast Start/ Business reviews: Build S&CM ABP/Fast Start / BR process for the MU.
• S&OP: Build local forecast for Category/ Channel
• Base business:
  • Design the assortment strategy based on Shopper occasions/RE understanding.
  • Assure that plan by Channel (RE) follow brands principles on the commercial strategy: pricing, promo, shopper activation, in store execution, aligned to marketing plan (Game Plan)
  • Develop annual updates on all Category Success Models (CSM) for all categories. Use the CSM as the base for all 4P plans by RE, with clear action plan (activities, responsible, deadline) by category/ channel. Use the CSM as the main tool for planning ABP building blocks (value creation exercise should be done/ reviewed annually)
• Innovation:
  • Design innovation 'package' (fine tuning EM PICOS and Selling Stories) and deliver in full to all relevant activation markets.

Commercial operations: Work in a fit for purpose S&CM operating model

• POSM: Work with Activation Markets to ensure that all POSM design needs are met. Design POSM with In Store Excellence based on EM POSM guidelines (CSM and Innovation PICOS). Work on the production, budget control and placement definition.
• PICOS: Drive synergy. Work with EM S&CM on developing PICOS within customer based on annual plan. Work with activation markets on commercial plans to 'activate' PICOS in each market.
• Insights: Develop a single source of insight generation for the cluster, including collecting insights from activation markets, converting into actionable insights, and communicating to all markets in the cluster.

Store Execution : Have a store-back mindset in all programs and workstreams.

• Field immersion: Do structured trade visits to verify retail context and collect information / insights about execution, trends, and competitors.

Your Profile

Knowledge, Skills and Experience:

• At least 3 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas
• Good knowledge of Mexican Trade and multichannel experience preferredGood Financial Analysis skills required
• Proven experiences of matching brand strategies and channel strategies, and translating it into execution
• Customer-centric thinking
• Able to identify customers ‘needs and build business strategies based on them.
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
• Pragmatic, Dynamic, results-oriented individual with a "hands on" style
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Personable, Energetic, Responsive, Confident and Honest
• Passion for simplification and synergy
• Fluent English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, the employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

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