Market Research Executive - Homescan

NielsenIQ; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading consumer intelligence company is looking for an Executive based in Mexico City to manage client relations, analyze business opportunities, and deliver insights from consumer data. The ideal candidate will have a Bachelor's degree in Management or Marketing, along with 2-4 years of relevant experience. Strong analytical, communication, and sales skills are required, as well as proficiency in Microsoft Office. This role offers a flexible work environment and various benefits.

Servicios

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Formación

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related.
• 2-4 years of experience in mass consumption, consulting companies, Retailers, or related.
• Ability to prepare presentations, understand macroeconomic scenarios.
• Related experience in panel or homescan services.
• Advanced English proficiency.
• Desirable intermediate level in Excel and PowerPoint.

Responsabilidades

• Anticipate potential risks and provide solutions.
• Develop analysis in search of opportunities/threats.
• Manage the commercial relationship with customers.
• Take administrative control of client accounts.
• Train clients on NielsenIQ methodologies.
• Explain Homescan panel data collection and usage.
• Deliver insights on shopper behavior.
• Integrate Homescan data with other sources.

Conocimientos

Analytical skills

Sales skills

Communication skills

Presentation skills

Understanding macroeconomic scenarios

Consumer data interpretation

Educación

Bachelor's degree in Management, Marketing, or Engineering

Herramientas

Microsoft Office (Excel, PowerPoint)

Descripción del empleo

Company Description

As an executive you will cooperate in the development of clients' commercial activities, understanding their business to analyze it, finding strategic areas of opportunity and insights to advise them according to their needs and objectives, ensuring customer satisfaction with effective and quality responses based on the solutions provided by NielsenIQ

Job Description

• You will anticipate potential risks in relation to the account and point out possible solutions to the associated manager.
• Development of analysis in search of opportunities / threats to the clients' businesses.
• Responsible for the commercial relationship with customers. Attend to the different requirements they have and need.
• You will take administrative control of our clients' accounts.
• You will train clients on NielsenIQ methodologies.
• Provide guidance on NielsenIQ’s Homescan panel, explaining how consumer data is collected and utilized.
• Interpret key metrics such as household penetration, purchase frequency, and average spend.
• Deliver actionable insights on shopper behavior to optimize clients’ marketing and sales strategies.
• Support integration of Homescan data with other sources for comprehensive analysis.

Qualifications

This position is for you, if you are an analytical person and have effective sales and communication skills, if you like to be in contact with customers and detect their needs, in addition, if you are passionate about innovation, you will be able to share ideas and solutions to our customers in different ways.

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related.
• 2-4 years of experience in mass consumption, consulting companies, Retailers, or related.
• Ability to prepare presentations, understand macroeconomic scenarios
• Related experience in panel or homescan services
• Advanced English
• Microsoft Office Package (Desirable Excel and PowerPoint intermediate level)

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion