Regional Marketing Lead, Americas– Discrete Industries & OEM (Americas)

Rockwell Automation; México; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading technology firm is seeking a Regional Marketing Lead for the Americas, focusing on discrete industries and OEM segments. The role requires over 5 years of experience in marketing operations and digital marketing, including campaign execution and collaboration across teams. Candidates should have a Bachelor's degree in marketing and an advanced level of English. Benefits include medical insurance and food vouchers, with a hybrid work policy requiring office attendance on certain days.

Servicios

Medical major insurance

Food vouchers

Formación

• +5 years of experience within a marketing operations or digital marketing environment.
• Proven experience in executing campaigns and integrated campaigns.
• Experience in OEM (Machine Builder).
• Travel needs 10%.

Responsabilidades

• Manage the development of marketing programs to maximize customer demand.
• Collaborate with internal organizations and professionals globally.
• Accountable for strategic planning, budgeting, and execution of campaigns.
• Lead and coordinate cross-functional teams to deliver programs.

Conocimientos

Digital marketing

Campaign execution

Cross-functional collaboration

Marketing operations

English (advanced)

Educación

Bachelor's degree in marketing or comparable

Descripción del empleo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers – amazing companies that help feed the world, provide life‑saving medicine on a global scale, and focus on clean water and green mobility – our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Regional Marketing Lead, Americas – Discrete Industries & OEM (Americas)

You will report to: Director, Industry Strategy & Marketing.

Job’s workplace type: Hybrid

Located in: Torre Aurum, San Pedro Garza Garcia, Nuevo Leon.

Activities

• You will manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation’s OEM (machine Builder) segments and discrete industries (warehousing, data centers) within the Americas region.
• You will work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including: Regional Sales & Marketing, Industry Teams, Teams and Marketing Function.
• Accountable for the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries. These initiatives encompass inbound and outbound marketing, media outreach, industry‑specific events, sales enablement, training, and other communication tactics aligned with the needs of customers.
• Lead and coordinate cross‑functional and cross‑regional teams—both directly and indirectly—to deliver programs on time and within budget, as defined by the campaign strategy. Inspire collaboration across business units, even when initiatives fall outside of day‑to‑day responsibilities, ensuring alignment with industry priorities and customer expectations.

Requisitions

• +5 years of experience within a marketing operations or digital marketing environment.
• Bachelor's degree in marketing or comparable.
• Proven experience in executing campaigns and integrated campaigns.
• Experience in digital marketing.
• Experience in OEM (Machine Builder).
• Advanced level of English.
• Travel needs 10%.
• VISA and passport current.

Benefits

Once your recruiter contacts you, we will let you know about the benefits that we have, such as: medical major insurance, food vouchers and others.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.