Programmatic Strategist

Liquid Advertising; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading advertising agency is seeking a skilled programmatic strategist based in Mexico to execute media plans for video game marketing campaigns. The ideal candidate will have 1-3 years of programmatic trading experience, a university degree, and a genuine passion for video games. This role offers a base salary of MX$25k-35k, comprehensive private health insurance, and additional benefits including bonuses and paid time off. Join a collaborative team where creativity thrives.

Servicios

Comprehensive private health insurance

Generous paid time off

Annual bonus plan

Grocery allowances

Home technology stipends

Formación

• 1-3 years of hands-on programmatic trading experience with campaign execution.
• Substantial experience collaborating with strategy teams.
• Knowledge of ad verification and fraud prevention platforms.

Responsabilidades

• Collaborate with strategy teams on media planning.
• Execute programmatic campaigns through various platforms.
• Remain accountable for campaign delivery quality.

Conocimientos

Programmatic trading experience

Collaboration with strategy teams

Knowledge of DSPs and DMPs

Excellent spoken and written English skills

Passion for video games and pop culture

Educación

University degree

Herramientas

DV360

TTD

Amazon

Yahoo!

Samsung

Descripción del empleo

First, a little about us:

• Born in as an ad agency for the video game community
• Based in Los Angeles USA
• Our clients are growing quickly — and so are we
• This position will report remotely to our CDMX office

If you're a programmatic specialist and interested in video games, it's time for you to level up with us!

Our clients are long-standing, our team is experienced and cohesive, and we're looking for an innovative programmatic strategist for our growing internal trading desk.

At Liquid Advertising, we've been helping video game publishers build their global fanbases for 25 years.

We start with bringing big ideas and focused strategy to help our clients transform their videogame into a cultural phenomenon, then execute digital campaigns down to the last detail through display, social, page takeovers, digital video, and every other channel we believe will be effective.

What you'll do

• As our programmatic strategist, you'll work with our strategy teams to execute complex media plans targeted at fanbases
• and potential fans
• of some of the world's leading video game titles.
• You’ll collaborate with our media teams to build audiences, get creative by bringing new partners and tools to the table, and deliver challenging KPIs through the funnel from awareness to direct sales.
• In our world, marketing for video games is as fierce a competition as you'll find in the games themselves.
• You’ll work with our analytics team to synthesize data into big plans that engage fans and lead them into new game experiences.
• Much of our team has been with us for years, despite a red-hot market with a lot of options.
• We believe this is the result of a collaborative culture where individuals are free to migrate toward their interests, and where learning is a constant.

Your main responsibilities

• Collaborate with strategy teams, bringing your knowledge of best practices and the partner landscape to their planning process
• Execute programmatic campaigns through DV360, TTD, Amazon, Yahoo!, Samsung and other partners and platforms
• Remain accountable for alignment with your strategy teams and the quality of ongoing campaign delivery
• Keep the fans front-of-mind all-the-time

Requirements

Your experience and attributes

• 1-3 years of hands‑on‑keyboard programmatic trading experience including planning, managing, buying, pacing, optimizing, and reporting on programmatic campaigns
• Substantial experience collaborating with strategy teams
• Knowledge of the programmatic partnership landscape, including DSPs, DMPs, ad servers, third‑party ad verification and fraud prevention platforms, and other partnerships
• Excellent spoken and written English skills
• University degree
• Being a fan of video games and pop culture!

Benefits

The benefits and perks we offer

Base salary for this position is MX$25k-35k.

Our generous benefits plan includes for private health a generous annual bonus plan.

Our people also enjoy comprehensive private health insurance, generous paid time off plans, enhanced retirement savings contributions, aguinaldo bonus, grocery allowances, home technology stipends, and other benefits.

Our stance

Liquid Advertising is committed to creating an anti‑racist, anti‑sexist environment.

We're building an ad agency where committed and creative people from all backgrounds can do their best work.

• No agencies, please.

This is a pretty good representation of this position's responsibilities but is not a comprehensive job description.

Duties, clients, and team assignments may change as assigned.

We regret we cannot consider applicants outside of Mexico or those requiring visa sponsorship at this time.