Product Marketing Specialist (Cadillac, GMC, Buick)

General Motors of Canada; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading automotive company is seeking a Product Marketing Specialist to drive strategy and market positioning for its premium brands: Buick, GMC, and Cadillac. This role requires at least 5 years of experience in automotive marketing, strong analytical and communication skills, and an understanding of the luxury automotive segment. The position is hybrid, requiring 3 days on site and 2 days remote work. Ideal candidates will be adept at cross-functional collaboration and have a passion for product excellence.

Formación

• Minimum 5 years of experience in automotive product marketing.
• Strong analytical skills to interpret complex data.
• Capable of presenting insights to senior leadership.

Responsabilidades

• Support long-range product planning for Buick, GMC, and Cadillac.
• Develop pricing strategies for competitive positioning.
• Conduct ongoing market and competitive analysis.

Conocimientos

Analytical skills

Communication skills

Project management

Understanding of automotive industry

Educación

Bachelor's degree in Marketing, Business, Economics, or related field

MBA preferred

Descripción del empleo

Job Description

Product Marketing Specialist will play a key role in shaping the success of GM’s premium brands—Buick, GMC, and Cadillac—by driving product strategy, pricing, incentives, and market positioning. This role blends analytical rigor with brand‑building creativity, ensuring each product aligns with customer expectations, competitive dynamics, and business objectives.

You’ll collaborate closely with cross‑functional teams including Sales, Finance, Product Planning, and Brand Marketing to deliver data‑driven recommendations and execute strategies that elevate our premium portfolio.

Responsibilities

• Product Strategy & Planning
  • Support long‑range product planning for Buick, GMC, and Cadillac, including feature packaging, lifecycle updates, and competitive benchmarking.
  • Analyze market trends, customer insights, and competitive activity to inform product decisions and positioning.
  • Partner with engineering and planning teams to ensure product offerings align with brand identity and customer expectations.
• Pricing & Incentives
  • Develop pricing strategies that balance competitiveness, profitability, and brand equity.
  • Recommend monthly and quarterly incentive programs based on market conditions, inventory levels, and sales performance.
  • Monitor pricing effectiveness and adjust strategies to optimize volume and margin.
• Market & Competitive Analysis
  • Conduct ongoing analysis of segment trends, competitor actions, and consumer behavior.
  • Prepare executive‑ready reports and insights to guide decision‑making.
  • Track performance metrics and identify opportunities to strengthen market share.
• Brand Building & Positioning
  • Ensure product messaging aligns with the premium positioning of Buick, GMC, and Cadillac.
  • Collaborate with brand teams to develop compelling product stories, launch materials, and sales tools.
  • Support dealer communication and training to reinforce product value and differentiation.
• Cross‑Functional Collaboration
  • Work closely with Sales, Finance, Supply Chain, and Marketing to align product strategies with business goals.
  • Provide clear, concise communication to stakeholders at all levels.
  • Support product launches, events, and internal reviews with data‑driven insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field; MBA preferred.
• Minimum 5 years of experience in automotive product marketing, pricing, incentives, or product planning.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent communication skills, capable of presenting to senior leadership and cross‑functional teams.
• Deep understanding of the automotive industry, particularly premium or luxury segments.
• Proven ability to manage multiple projects in a fast‑paced environment.
• Passion for product excellence and brand‑driven storytelling.

Work Properly.

Hybrid: This position requires to work 3 days on site and 2 days remote on a full‑time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy. GM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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