Product Marketing Manager

Entravision; Xico; Presencial; MXN 1,080,000 - 1,441,000; Jornada completa

Descripción de la vacante

A leading digital advertising company in Mexico is seeking a Product Manager to monitor product performance and drive engagement initiatives. The role involves developing training materials, writing PRDs, and serving as project manager for product launches. Candidates should have project management experience, familiarity with digital advertising media, and a Bachelor’s degree is preferred. English fluency is required. This position offers opportunities to impact revenue and growth positively.

Formación

• Previous project or product management experience preferred.
• Familiarity with digital advertising media or ad technology platforms a huge plus.
• Bachelor's Degree in Marketing or quantitative field a plus.
• English Fluency required.

Responsabilidades

• Monitor product performance and market trends.
• Define programs to drive engagement and awareness.
• Develop sales training materials.
• Communicate rules to Sales, Operations, and Vendor groups.
• Write PRDs and define fulfillment processes.
• Serve as project manager for product launches.

Descripción del empleo

Company : Entravision

Position : Product Manager, Digital Advertising Products

Location : Mexico

Reports to : EVP, US Digital

Role

• Monitor product performance along with market trends, user feedback, customer needs, competitive information and market research.
• Define programs to drive engagement, awareness and education to the sales organization; enabling the product line to meet / exceed budget objectives.
• Develop sales training and other sales enablement materials.

Responsibilities

• Communicate and enforce rules / policies to Sales, Operations and Vendor groups; periodically review and revise policies as needed
• Write PRDs (Product Requirements Documents) and define end-to-end fulfillment processes from sales to fulfillment to billing / invoicing.
• Serve as project manager for product launches : determine key deliverables, key dependencies tasks and timeframes.

Lead cross-functional project meetings to ensure product launches hit critical milestones on time and within scope.

Desired Traits

• Team Player
• Excellent communicator.
• Takes Initiative
• Problem Solver with bias for action
• Intellectual curiosity - Wants to know how things work and strives for knowledge to make them better at their job
• Excellent Organizational Skills : Able to prioritize projects based on impact to our business.

Puts efforts on initiatives that will positively impact Entravision's revenue and profit growth.

Qualifications

• Previous project or product management experience preferred
• Familiarity with digital advertising media (Google Ads, Facebook, OTT, Pre-roll Video, Digital Audio) or ad technology platforms (DSP, SSPs) a huge plus
• Bachelor's Degree in Marketing or quantitative field a plus
• English Fluency required