Product & Data Strategy Lead – Mexico Or Colombia

Miq Digital; Xico; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading digital marketing company is seeking a Product & Data Strategist Lead for LatAm. This role focuses on defining and marketing advanced data solutions while collaborating closely with sales teams to accelerate client conversations. Candidates should have strong expertise in data and product strategy, with the ability to communicate complex concepts simply. The company promotes a culture of inclusion and is committed to fostering a supportive environment for its employees.

Servicios

Welcoming company culture

Commitment to inclusion

Global team support

Formación

• Strong background in data and product strategy.
• Ability to design and deliver solutions in related fields.
• Experience packaging technical capabilities for clients.

Responsabilidades

• Define and socialize MiQ products in LatAm.
• Lead technical conversations with agencies and clients.
• Work with sales to accelerate client conversations.

Conocimientos

Data strategy expertise

Product marketing

Analytical skills

Technical storytelling

Consulting skills

Educación

Experience in AdTech/MarTech

Herramientas

Power BI

Tableau

PowerPoint

Google Slides

Jira

Descripción del empleo

Product & Data Strategist Lead (LatAm)

Location: Mexico City o Bogot Colombia

Reports to: SVP of Product & Strategy

What you'll do

MiQ is a global programmatic media partner helping brands and agencies make

smarter marketing decisions through data technology and human insight.

We blend programmatic expertise and leading AI technology with consultative

partnership to drive real business outcomes.

MiQ Sigma is the companys transformative AI-powered advertising technology trained

on the worlds most connected data set. Its unified intelligence platform brings together

data technology and campaign workflows applies advanced AI to make smarter

data-driven marketing decisions and fundamentally shifts how brands and advertisers

connect with consumers in todays fragmented digital landscape.

We are looking for a Product & Data Strategist Lead a highly analytical and creative professional who can combine data strategy product strategy and product marketing. This role will define package and socialize MiQs products in LatAm turning complex data and intelligence into actionable strategies compelling narratives and differentiated value propositions for agencies and clients.

The role works side-by-side with the SVP of Product Strategy & Partnerships collaborating with global and CoE teams and closely engaging with sales and activation in LatAm. The focus is to accelerate client conversations build data-driven strategies and enable seamless execution by bridging strategy and technical delivery.

Key Responsibilities

Product Definition & Narrative : Define and socialize MiQ products in LatAm (Advanced Video Intent Commerce Sigma) and translate technical concepts (data integration identity resolution omnichannel activation measurement) into clear and impactful narratives. Strategy & Intelligence : Take all data sources Sigma intelligence regional benchmarks and client first-party data (audience and business) to create actionable strategies insights and deliverables that resonate with clients and drive commercial traction.

Technical Leadership : Lead advanced technical conversations with agencies and clients on topics such as integration identity omnichannel activation pixelation and measurement. Ensure strategies are implementable and scalable.

Collaboration with Sales & Activation : Work closely with commercial teams to design strategies that open doors and accelerate conversations and with activation teams to ensure proper execution of products and tactics.

Market Relevance

Adapt global and CoE product frameworks to reflect LatAm market realities industry maturity and client needs.

Process & Asset Organization

Maintain structured documentation of product narratives strategies and case studies ensuring updates are consistent and searchable.

What you'll bring

Data & Product Strategy Expertise : Strong background in data strategy and product strategy with proven ability to design and deliver solutions in AdTech / MarTech or related fields.

Product Marketing

Experience in packaging and presenting technical capabilities in ways that resonate with agencies and clients.

Technical Storytelling

Ability to explain complex data and tech concepts simply and persuasively.

Analytical & Consulting Skills

Strong skills in consulting analytics storytelling problem-solving and omnichannel activation tactics.

Tools & Platforms

• Data visualization (Power BI Tableau or similar).
• Presentation & design (PowerPoint Google Slides Canva Figma).
• Collaboration & organization (SharePoint Confluence Jira or equivalent).

Languages

Bilingual English & Spanish with strong written and verbal communication.

Organizational Skills

Excellent attention to detail ability to manage multiple projects and maintain structured libraries of assets and deliverables.

Weve highlighted some key skills experience and requirements for this role. But please dont worry if you dont meet every single one. Our talent team strives to find the best people. They might see something in your background thats a fit for this role or another opportunity at MiQ.

If you have a passion for the role please still apply.

Whats in it for you

MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to inclusion were always moving towards becoming an even better place to work.

Values

PASSION

We do what we love

We only aim for the best so we empower each other and show up for what we believe in.

DETERMINATION

We figure it out

We do what we say and we challenge ourselves to learn from each other and overcome hurdles.

AGILITY

We anticipate the unexpected

We quickly adapt to change question ourselves and evolve as individuals and as a business.

UNITY

We always unite

We love to win as a team so we hold each other accountable acknowledge each others differences and champion inclusion for all.

COURAGE

We dare to be unconventional

We leap outside of comfort zones to unlock innovation and inspire everyone to grow.