Partner Marketing Coordinator

Viva; Puebla de Zaragoza; Híbrido; MXN 358,000 - 538,000; Jornada completa

Descripción de la vacante

A dynamic company in Mexico is seeking a Loyalty Growth & Partner Marketing Lead to drive partner marketing strategies across different verticals. This strategic role demands strong analytical skills and experience in executing multi-channel marketing campaigns. The individual will be responsible for maximizing partner value and increasing user engagement through data-driven performance management. The position offers a flexible schedule with a hybrid work model, alongside comprehensive medical insurance.

Servicios

Medical insurance

Life insurance

24/7 family medical assistance

Formación

• 3-5 years in partner marketing, loyalty, growth, digital marketing, or commercial roles.
• Proven track record executing multi-channel marketing campaigns.

Responsabilidades

• Lead partner marketing strategy across various commercial verticals.
• Drive adoption, activity, and incremental transactions across the Doters ecosystem.
• Align cross-functional teams and optimize campaigns for ROI.

Conocimientos

Strong analytical acumen

Experience with CRM and segmentation strategies

Execution of multi-channel marketing campaigns

Descripción del empleo

At VIVA, We Are Looking for Passionate People Like You!

Viva is currently searching for a Loyalty Growth & Partner Marketing Lead is a strategic, revenue-driven role responsible for accelerating partner value, ecosystem usage, and Doters program growth through co-marketing, multi-channel campaigns, and data-driven performance management.

This role leads the partner marketing strategy across all commercial verticals—airlines, ground transportation, retail, financial, and lifestyle—translating Joint Business Plans into actionable growth roadmaps with measurable impact.

It is accountable for driving adoption, activity, and incremental transactions across the Doters ecosystem, ensuring that partners maximize value and users deepen engagement.

As a senior manager, this position influences cross-functional squads, aligns Commercial, Brand, CRM, Digital, and Product teams, and operates as a growth enabler by identifying opportunities, optimizing campaigns, and unlocking new levers that improve partner ROI and loyalty performance.

Partner Growth & Co-Marketing Strategy - Analytics, Insights & Performance Management - 3-5 years in partner marketing, loyalty, growth, digital marketing, or commercial roles; Proven track record executing multi-channel marketing campaigns that drive measurable commercial impact.

• Strong analytical acumen with the ability to interpret data, influence strategy, and optimize ROI across campaigns.
• Experience working with CRM, segmentation, and lifecycle strategies to drive user engagement and retention.
• Flexible schedule / Hybrid work model (Remote & Office) Medical insurance, life insurance & 24 / 7 family medical assistance