Operations Program Manager, Growth Marketing

Scale Ai; Xico; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A technology company in Veracruz, Mexico, is seeking a Growth Marketing Specialist to design and implement marketing strategies. The role focuses on digital advertising, especially on LinkedIn Ads, with an emphasis on data-driven decision-making and collaboration across teams. Candidates should have 3-4 years of growth marketing experience, a Bachelor's degree in a related field, and proficiency in analytics tools. The company values inclusivity and encourages a diverse workplace.

Formación

• 3-4 years of experience in growth marketing with a focus on digital advertising and LinkedIn Ads.
• Strong understanding of conversion rate optimization principles.
• Professional experience at a startup or tech company.

Responsabilidades

• Design, implement, and optimize marketing strategies focusing on LinkedIn Ads.
• Conduct market research and competitive analysis.
• Collaborate with teams to align marketing strategies with business goals.
• Utilize analytics to evaluate campaign effectiveness and improve.
• Manage marketing budgets efficiently.

Conocimientos

Growth marketing

Digital advertising

LinkedIn Ads

Data analysis

Conversion rate optimization

Communication

Educación

Bachelor's degree in Marketing, Business, or a related field

Herramientas

Google Analytics

Mixpanel

Tableau

Descripción del empleo

Responsibilities

• Design, implement, and optimize comprehensive marketing strategies to drive growth across various channels, with a particular focus on LinkedIn Ads.
• Conduct thorough market research and competitive analysis to identify opportunities for growth and expansion.
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Utilize analytics and data-driven approaches to evaluate the effectiveness of marketing campaigns and identify areas for improvement.
• Stay updated with the latest trends and best practices in online marketing, growth hacking, and relevant digital marketing platforms.
• Manage marketing budgets efficiently, ensuring maximum ROI.

Qualifications

• 3-4 years of experience in growth marketing, with a strong focus on digital advertising and LinkedIn Ads.
• Demonstrated success in designing and executing successful marketing campaigns.
• Proficient in analytics tools (e.g., Google Analytics, Mixpanel, Tableau) and experience in data analysis to drive marketing decisions.
• Strong understanding of conversion rate optimization (CRO) principles and best practices.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams.
• Bachelor's degree in Marketing, Business, or a related field.
• Professional Experience at a StartUp or Tech Company.

Bonus Qualifications

• Able to read and understand SQL.

About Us

• We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an affirmative action employer and inclusive and equal opportunity workplace.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We comply with the United States Department of Labor's _Pay Transparency provision_.